Regional Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Regional Marketing Manager at Thales driving marketing strategies and execution across South Europe. Collaborating with sales and global marketing to meet business objectives and growth targets.
Responsibilities:
- Partner with regional sales leadership and global marketing leadership to define marketing priorities aligned with regional business objectives and growth targets.
- Develop and own the regional marketing strategy to support business goals across the region.
- Understand regional market dynamics, customer challenges, competitive landscape and buying behaviours to identify opportunities and risks.
- Adapt and localize global strategy, messaging and programmes to regional market realities while maintaining alignment with global priorities.
- Define and execute regional go-to-market plans for strategic initiatives, solutions and target markets.
- Act as a strategic marketing partner to regional sales leadership and country teams.
- Participate in business planning and account prioritization discussions.
- Align marketing investments and activities with sales priorities and growth opportunities.
- Support account expansion strategies and strategic opportunities across the region.
- Build and execute integrated regional marketing plans across the full customer journey, from awareness through pipeline acceleration and customer expansion.
- Define the right mix of programmes and channels to support regional objectives, including events, executive engagement, ABM initiatives, digital campaigns and customer advocacy programmes.
- Own the strategy, planning and execution of events, including customer events, executive events, industry conferences and exhibitions across South Europe.
- Ensure all activities are tied to business outcomes and commercial priorities.
- Drive localization strategies for content, messaging, campaigns and customer engagement approaches.
- Coordinate cross-functional teams across Demand Generation, Product Marketing, Digital Marketing, Marketing Operations, and Communications.
- Ensure alignment between global initiatives and regional execution.
- Share regional insights to influence global strategy, campaigns and messaging.
- Own marketing contribution to regional pipeline creation, acceleration and conversion.
- Measure programme effectiveness, ROI and business impact.
- Provide regular insights and recommendations to optimize marketing investments and improve outcomes.
- Use data and market intelligence to continuously refine regional strategy and execution.
- Own the regional marketing budget and investment allocation.
- Manage the annual regional marketing calendar and priorities.
- Identify and manage external agencies, vendors and partners where appropriate.
- Act as the primary point of contact for all marketing activities within the region.
Requirements:
- 7+ years of experience in B2B marketing within enterprise software, SaaS or cybersecurity environments
- Proven experience developing and executing regional go-to-market strategies in Europe
- Demonstrated track record of delivering measurable pipeline and business impact
- Strong experience partnering closely with sales leadership and account teams
- Strong understanding of European market dynamics and differences across countries and regions
- Experience balancing strategic planning with hands-on execution
- Strong analytical skills and experience using data to drive decisions and investment prioritization
- Experience managing integrated marketing programmes including digital, events, ABM and partner marketing
- Familiarity with marketing and sales technology platforms such as Salesforce, Marketo, 6Sense, Power BI, ZoomInfo is desirable.
- Fluent English is required.
- German is a strong plus.
- French is appreciated.
- Applicants must be legally authorized to work in the UK at the time of hire.
- This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
Benefits:
- Private medical insurance
- Buying or selling annual leave
- Cycle to work schemes
- Employee discounts
- Paid volunteering day
- Stocks and shares
- Annual bonus and much more depending on the role.
Similar Jobs
Talent Marketing Specialist, Consultant
Talent Marketing Specialist managing event marketing and sourcing campaigns for clients. Requires strategic and data-driven marketing expertise to drive candidate pipelines globally.
Talent Marketing Specialist, Consultant
Talent Marketing Specialist managing event marketing and sourcing campaigns for global talent acquisition. Executing GTM strategies and optimizing paid media for candidate pipelines.
Talent Marketing Specialist Consultant
Talent Marketing Specialist focused on event marketing and sourcing campaigns for talent acquisition. Requires marketing expertise to enhance candidate pipelines in a fast-paced environment.
Marketing Specialist
Marketing Specialist redefining Emphasys PHA's presence in public housing and engaging with stakeholders. Elevating brand awareness and managing digital marketing strategies effectively.
AEO and GEO Marketing Manager
AEO and GEO Marketing Manager enhancing user acquisition through AI-driven optimization at Stripe. Leading cross-functional collaborations to improve search and answer engine channels.
Customer Marketing Specialist
Customer Marketing Specialist building customer engagement and advocacy programs for finance tech solutions. Collaborating with teams to enhance customer lifecycle and retention.
Marketing Strategist
Marketing Strategist leading digital marketing strategies connecting paid media, CRM, and sales. Focusing on strategic growth and performance indicators to align initiatives with business objectives.
Life Sciences Marketing Associate
Life Sciences Marketing Associate executing marketing initiatives for Slipstream IT, a biotech consulting firm. Responsible for digital campaigns, content development, event coordination, and brand positioning.
Marketing Coordinator
Marketing Coordinator supporting project coordination and scheduling at PureCars. Assisting project plans and tracking deliverables in a flexible remote work environment.
Marketing Intern – Fixed Term
Marketing Assistant supporting various marketing activities in a remote role at MasterStart. Seeking a recent marketing graduate or someone with up to two years' experience.
Vice President, Marketing
VP of Marketing leading comprehensive B2B marketing strategies at HopSkipDrive. Driving brand growth, pipeline development and revenue accountability in a complex public sector market.
Regional Marketer Liaison
Supports and develops the marketing and public relations programs for a healthcare facility. Responsible for maintaining community relations and increasing facility census through educational initiatives and outreach.
Part-Time Regional Marketing Coordinator
Part-time Regional Marketing Coordinator at Live Nation responsible for various marketing support duties. Assisting in event marketing, audience research, and coordinating with partners in the entertainment industry.
Marketing Manager
Marketing Manager for Centrobill, managing marketing strategies focused on payment platforms. Lead the marketing efforts with a small team, ensuring outcomes align with our business goals.
Marketing Manager, Respiratory
Marketing Manager for Cepheid’s Respiratory Diseases portfolio in the U.S. Supporting product marketing execution and commercial growth initiatives across various disease areas.
Lifecycle Marketing Manager, Monetisation – 12 Month Fixed Term Contract
Lifecycle Marketing Manager at Canva leading AI-driven upsell campaigns and lifecycle programs for diverse users. Collaborating with creative teams to enhance user experience and drive product adoption.
Marketing Assistant – Immigration Law
Marketing Assistant providing content, research, and administrative support to the immigration law firm's marketing team. Must be bilingual in English and Spanish with immigration law background.
Senior Marketing Program Specialist
Senior Marketing Program Specialist at Akamai transforming social media into a real-time business intelligence engine. Leading conversational listening and delivering data-driven insights.
Field Reimbursement and Strategic Marketing Manager – West Coast, Central regions
Field Reimbursement and Strategic Marketing Manager driving strategic marketing and education for healthcare professionals. Collaborating across teams to enhance access to orthopedic therapies for patients in the United States.
Marketing Strategist
Marketing Strategist at iLimit Marketing providing strategic marketing solutions for diverse clients. Collaborating with teams to execute data-driven strategies and achieve business goals.