Retention Marketing Strategist
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Job Description
Retention Marketing Strategist managing email and SMS marketing for eCommerce clients, optimizing campaigns and collaborating with cross-functional teams on strategic initiatives.
Responsibilities:
- Develop and own retention marketing strategies across email and SMS for assigned clients.
- Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
- Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks
- Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
- Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines.
- Ensure all programs follow deliverability, compliance, and best-practice standards.
- Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth.
- Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement
- Use data and insights to make proactive recommendations and confidently challenge underperforming strategies
- Support account managers in client meetings by presenting strategy, results, and recommendations
- Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions.
- Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives
- Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences.
- Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.
Requirements:
- 2-4 years’ hands-on experience in retention, lifecycle, or email/SMS marketing for eCommerce brands (agency experience strongly preferred)
- Proven experience building and optimizing email and SMS campaigns and automated flows
- Strong understanding of segmentation, personalization, and lifecycle marketing strategies
- Experience analyzing performance metrics and using data to inform strategy and optimization
- Ability to manage multiple clients, priorities, and deadlines in a fast-paced environment
- Excellent written and verbal communication skills, including client-facing presentations
- High attention to detail and strong project management skills
- Experience with leading retention platforms such as Klaviyo, Attentive, Postmark or similar
- Familiarity with eCommerce platforms (Shopify, Shopify Plus, BigCommerce)
- Understanding of email deliverability best practices and compliance (CAN-SPAM, TCPA, GDPR)
Benefits:
- Flexible work arrangements
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