Salesforce Marketing Cloud Product Owner
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Salesforce Marketing Cloud Product Owner leading platform strategy, governance, and campaign operations for SouthState’s financial services business. Driving scalable customer journeys, compliance, and marketing automation performance.
Responsibilities:
- Own and maintain the Salesforce Marketing Cloud roadmap
- Manage stakeholder intake, requirements gathering, prioritization, and backlog planning
- Lead campaign operations planning, including intake workflows, production timelines, QA checkpoints, approvals, deployment readiness, release coordination, and post-launch review
- Align multiple product backlogs and maximize product and delivery-process value
- Monitor platform health, system performance, send readiness, deliverability signals, data movement, and operational risks
- Manage escalated issues and coordinate resolution with internal teams, Salesforce, and vendor partners
- Partner with IT, CRM, data, analytics, privacy, compliance, and business stakeholders to translate business needs into scalable platform capabilities and marketing automation solutions
- Establish and maintain governance standards, documentation, naming conventions, folder structures, operating procedures, QA checklists, and training materials
- Support the design, execution, and optimization of customer journeys, email campaigns, automations, segmentation strategies, and personalization use cases
- Coordinate platform releases, Salesforce updates, vendor escalations, enhancement requests, and change management activities
- Analyze platform usage, campaign operations, performance trends, and stakeholder needs to identify opportunities for automation, efficiency, personalization, scalability, and value realization
- Ensure marketing automation activity follows compliance, consent, privacy, data governance, and deliverability standards
- Serve as the internal subject matter expert for Salesforce Marketing Cloud capabilities, limitations, operating model, governance, and best practices
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field, or equivalent practical experience
- 5+ years of experience in marketing automation, marketing operations, CRM, digital marketing, or related marketing technology roles
- Hands-on experience with Salesforce Marketing Cloud administration, campaign operations, journey management, segmentation, automation, and platform governance
- Strong understanding of Salesforce Marketing Cloud business units, user roles, permissions, sender profiles, send classifications, subscriber management, and campaign deployment processes
- Experience managing stakeholder intake, prioritization, project planning, release coordination, documentation, and cross-functional delivery
- Ability to translate business goals into technical requirements and explain platform capabilities, constraints, and operational tradeoffs to non-technical stakeholders
- Strong leadership, analytical, organizational, communication, troubleshooting, and process improvement skills
- Understanding of data privacy, consent management, email compliance, deliverability, and data quality best practices
- Salesforce Marketing Cloud certifications such as Marketing Cloud Administrator, Email Specialist, or Consultant
- Experience with Salesforce CRM, Marketing Cloud Connect, Financial Services Cloud, Customer Data Platforms, data integrations, APIs, or related MarTech infrastructure
- Familiarity with Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, Mobile Studio, Advertising, CloudPages, AMPscript, SQL, and HTML/CSS for email troubleshooting
- Experience working in a regulated or data-sensitive industry, preferably financial services
- Experience managing vendor relationships, platform roadmaps, QBRs, support escalations, and maturity planning
- Experience building scalable governance models, intake processes, QA standards, training resources, and operational playbooks
- Ability to communicate in person, on the phone, and through electronic channels
- Ability to use a computer on a frequent basis, including typing and sustained attention to a monitor
- Ability to sit, walk, and/or stand for extended periods of time
- Ability to bend and reach
Similar Jobs
Product Manager – Product Information Management, PIM
Product Manager owning PIM strategy, roadmap, backlog, and data quality. Partnering with engineering and business teams to improve downstream commerce experiences.
Product Manager
Product Manager guiding secure cloud-based digital services for government agencies. Defining product strategy, priorities, and outcomes across Nava’s engineering, design, and business teams.
Payments Product Manager
Payments Product Manager owning payment integrations and transaction processing for Precoro’s AI-powered procurement platform. Driving reliable, compliant payments across global customers and markets.
Senior Product Manager, Core App
Senior Product Manager leading Lark Health’s core mobile app and AI coaching. Improving scalable cardiometabolic care through experimentation, analytics, and human-centered product development.
Senior Director of Product
Senior Director leading strategy, roadmap, and lifecycle delivery for Precision eControl’s Orion platform. Driving B2B SaaS product outcomes for brands managing eCommerce sales.
Senior Product Manager – Mobile
Senior Product Manager leading mobile product strategy and roadmaps at Deque, a web accessibility software and services company. Connecting customers, engineering, sales, and success teams.
Director of Product Management
Director of Product Management shaping strategy for Deque’s web accessibility software and services. Leading roadmap prioritization, product practices, customer engagement, and PM development.
Senior Director of Product
Senior Director leading product strategy, discovery, and roadmap execution for Precision eControl's Orion B2B SaaS platform. Aligning engineering, data, customer, and executive teams around scalable product outcomes.
Product Manager
Product Manager owning user-centered digital health products for Mae, a maternal-health platform. Driving discovery, delivery, adoption, and measurable outcomes across members, doulas, and operations.
Senior Digital Product Owner – E-Commerce
Senior Digital Product Owner rebuilding Partner.Co’s global health and wellness e-commerce platform. Owning Shopify-based commerce implementation, subscriptions, promotions, integrations, and international launches.
Senior Staff Product Manager, Browser Control Platform
Senior Staff Product Manager owning Mozilla’s Firefox browser-control platform. Defining secure automation foundations, WebDriver BiDi strategy, and AI assistant integrations.
Senior Product Owner
Senior Product Owner guiding Agile product vision, backlog, and delivery for Humana's healthcare technology services. Supporting a contingent U.S. Department of Defense business transition.
Senior Product Owner
Senior Product Owner guiding Agile product vision, roadmaps, and backlogs for Humana, a U.S. healthcare and insurance company. Remote Kentucky role supporting a potential Department of Defense business opportunity.
Product Manager
Product Manager driving Home Depot enterprise products that improve sales, efficiency, and customer satisfaction. Translating customer needs into strategy and guiding agile cross-functional delivery.
Principal Product Manager, AI
AI Principal Product Manager building a zero-to-one AI wedding product at The Knot Worldwide. Owning strategy, trustworthy AI, market positioning, measurement, and launch.
AI Product Manager, Mid Level
AI Product Manager owning B2C subscription web products at Leadtech, which builds digital products used worldwide. Driving growth, experimentation, monetisation, and end-to-end delivery.
Product Owner/Manager
Product Owner/Manager translating business needs into Salesforce and LMS requirements for MedCerts’ online career training programs. Coordinating agile delivery, testing, releases, and production issue resolution.
Product Manager
Product Manager owning zero-to-one product strategy, delivery, and customer growth outcomes at Hilbert. Shaping data, ML, and agentic infrastructure for B2C teams across LATAM.
Product Owner, Fraud, Waste & Abuse
Product Owner leading fraud, waste and abuse product strategy, roadmaps, and backlogs at Manulife. Improving claims-related capabilities through data-driven decisions and cross-functional delivery.
Head of Product
Head of Product owning Payoneer’s stablecoin issuance, redemption, and payment roadmap. Leading regulated banking product launches from pilot through general availability.