Salesforce Marketing Cloud Specialist
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Job Description
Especialista Salesforce Marketing Cloud criando campanhas multicanal e jornadas automatizadas. Integrando Salesforce, dados e APIs para otimizar resultados de clientes.
Responsibilities:
- Create, configure, and execute automated multichannel campaigns across email, SMS, push notifications, social media, and other digital channels
- Segment audiences based on behavioral, demographic, or transactional data
- Design and implement customer journeys in Journey Builder, defining triggers based on user actions
- Ensure personalized and effective experiences throughout every stage of the funnel
- Organize and segment contact data using Data Extensions and Audience Builder
- Ensure data quality and compliance
- Monitor metrics such as open rates, conversion rates, and ROI using Email Studio and Analytics Builder
- Conduct A/B tests to optimize content, send times, and audience segmentation
- Generate custom reports for stakeholders
- Integrate Marketing Cloud with Sales Cloud, Service Cloud, and external systems via APIs
- Configure data synchronization and cross-CRM automations
- Collaborate with marketing, sales, and IT teams
- Train internal users on Marketing Cloud functionality
- Stay current with platform updates and participate in Salesforce ecosystem communities and events
- Identify and resolve campaign issues, including email deliverability and rendering problems
- Optimize the Marketing Cloud infrastructure to improve performance
Requirements:
- Hunter profile, with a focus on active prospecting and strong consultative-selling skills
- Proficiency in AMPscript, SQL, and SSJS (Server-Side JavaScript)
- Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
- Experience with Marketing Cloud Connect and integrations with Sales Cloud and Service Cloud
- Experience with APIs and external systems
- Ability to create complex SQL queries and automations for segmentation and sends
- Knowledge of Data Extensions and Audience Builder
- Knowledge of performance metrics, A/B testing, and campaign optimization
- Bachelor's degree (as specified in the job metadata)
- SFMC Email Specialist or SFMC Consultant certifications are mentioned as examples of professional development, not as explicit requirements
- Availability for full-time work
- Engagement under an independent contractor arrangement
Benefits:
- Attractive fixed and variable compensation
- Professional development plan
- Dynamic and collaborative environment
- Genuine opportunity for career growth
- Flexibility and autonomy
- Remote work opportunity (job type: remote)
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