Search Specialist
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Job Description
Search Specialist managing Google Ads and paid social campaigns for an intelligent marketing solutions platform. Driving client performance through strategy, optimization, reporting, and cross-functional collaboration.
Responsibilities:
- Develop and manage paid search campaigns primarily across Google Ads and Performance Max
- Build keyword strategies, ad copy frameworks, and bidding structures aligned with client KPIs
- Optimize campaigns to improve Quality Scores, CTR, CPA, and ROAS
- Contribute to paid social campaigns across Meta, TikTok, Snapchat, and other platforms
- Collaborate with the Social Solutions team on integrated search and social strategies
- Partner with social and sales teams to position search and integrated media solutions to prospective and existing clients
- Participate in internal and client meetings
- Develop and present reporting insights and decks covering strategy, performance results, and recommendations
- Track and analyze performance metrics using Google Ads and internal reporting tools
- Deliver regular performance reports with actionable optimization recommendations
- Identify trends and translate data into strategic decisions
- Collaborate cross-functionally to align search strategies with cross-channel initiatives
- Monitor search platform updates, algorithm changes, and industry trends
- Apply new features proactively to client campaigns
- Perform all other duties as assigned
Requirements:
- 5–8 years of hands-on paid search and paid social experience
- Proven track record managing search campaigns with meaningful budget responsibility
- Experience working in an agency, ad tech, or media solutions environment preferred
- Google Ads certification required
- Microsoft Advertising certification is a plus
- Proficiency in Google Ads and the Google Suite
- Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads
- Strong command of Quality Score, CTR, CPC, CPA, ROAS, and impression share
- Experience with Google Analytics, Looker Studio, or similar reporting tools
- Hands-on experience handling a minimum ad spend of 100k USD per month
- Ability to analyze performance data, identify trends, and make strategic recommendations
- Strong attention to detail with a bias toward optimization and testing
- Excellent communication skills and confidence presenting to clients and internal stakeholders
- Ability to translate technical performance data into clear, compelling narratives
- Experience building polished decks and campaign reports
- Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment
- Strong organizational skills and ability to prioritize effectively
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- Willingness and ability to work US time zone hours
Benefits:
- Flexible and inclusive workplace culture
- Collaboration, creativity, and continuous learning environment
- Diverse, inclusive, and equitable workplace
- Environment where everyone is valued and empowered to thrive
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