Segment Marketing Manager – AR
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Segment Marketing Manager responsible for demand generation campaigns for Agency Revolution segment at FMG. Focused on executing marketing strategy and driving awareness and leads in financial services industry.
Responsibilities:
- Plan, build, execute, and optimize multi-channel demand generation campaigns across email, paid advertising, social media, content, webinars, and events.
- Own the full campaign lifecycle from strategy and copywriting through launch, reporting, and optimization.
- Write, build, and schedule marketing emails in HubSpot while maintaining a consistent campaign cadence.
- Conduct A/B testing on subject lines, messaging, CTAs, landing pages, and campaign flows to improve performance.
- Leverage AI tools to accelerate campaign creation, content development, audience research, reporting, and workflow efficiency.
- Produce high-quality marketing copy for emails, landing pages, blogs, downloadable resources, webinars, social media, and sales enablement materials.
- Develop and maintain a content calendar aligned to business priorities and buyer journeys.
- Collaborate with product, sales, and marketing leadership to ensure messaging clearly communicates customer value and market differentiation.
- Own webinar execution from planning through post-event follow-up, including registration pages, promotion, hosting, reporting, and on-demand distribution.
- Manage conference and event marketing activities, including campaign setup, pre- and post-event communications, lead management, and performance tracking.
- Coordinate partner marketing initiatives including co-hosted webinars, guest content, advertising placements, and shared campaigns.
- Build and maintain relationships with partners, influencers, and industry organizations to expand reach and create new opportunities.
- Manage Protection & Benefits social channels, including content creation, scheduling, community engagement, and reputation management.
- Track and report on campaign performance across all channels with a focus on pipeline, MQLs, conversion rates, and revenue impact.
- Analyze campaign results, identify trends, and provide recommendations to improve performance.
Requirements:
- 5-7 years of experience in demand generation, campaign marketing, or a related B2B marketing role
- Experience in the insurance industry is a plus, particularly working with independent agencies, brokers, or related financial services organizations.
- Proven ability to run the full campaign lifecycle independently — from strategy and copy through execution and reporting.
- Strong HubSpot proficiency (email, workflows, landing pages, reporting); experience with ClickUp or similar project management tools is a plus.
- Experience leveraging AI tools to improve content creation, campaign execution, research, and productivity.
- Excellent writer — comfortable producing first drafts of emails, blogs, social posts, and sales collateral without heavy oversight.
- Comfortable presenting and hosting live webinars and virtual events.
- An analytical mindset with the ability to pull insights from campaign data and translate them into action.
- Highly organized, self-directed, and calm under the pressure of competing deadlines.
Benefits:
- Medical with $0 co-pay
- Telehealth plan
- Dental
- Vision
- Health Savings Account (HSA) with generous employer contributions
- Flexible Spending Accounts (FSA)
- Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
- Company-paid Short & Long Term Disability coverage
- Company-paid Employee Assistance Program (EAP)
- Matching 401(k) with immediate full vesting
- On Demand Pay - allows access to a portion of your earned wages prior to the payday with same day deposit
- Internet & Gym Reimbursement!
Similar Jobs
Senior Marketing Specialist
Managing marketing projects and developing materials for Crump's business units. Developing marketing plans and strategies while ensuring effective project management and compliance with branding.
Manager, Trade Marketing
Trade Marketing Manager driving brand activations across events and retail for Anheuser-Busch. Responsible for developing plans and executing marketing strategies to enhance brand visibility and sales growth.
Industry Marketing Lead – Franchises
Industry Marketing Lead driving franchise growth for Pilot through demand generation and strategic marketing initiatives. Collaborating with teams to create industry-specific programs and content.
Regional Marketing Manager – EMEA
Regional Marketing Manager leading marketing initiatives and driving engagement for Cengage across EMEA. Focused on optimizing campaigns and supporting customer lifecycle processes in the education sector.
Regionale Marketingpartner
Seeking local marketing freelancers to assist with event promotions in Germany's live entertainment sector. Collaboration needed to enhance regional marketing efforts and success rates.
Marketing Associate
Marketing Associate managing email campaigns, social media, and lead generation for LighthouseAI, a regulatory compliance solutions provider.
Solutions Marketing Manager, Data Ecosystems
Data Ecosystem Solutions Marketing Manager executing strategy for Alteryx’s Cloud Data Platform. Collaborating cross-functionally to drive awareness, pipeline, and adoption across key partners in a fast-paced environment.
Regional Marketing Manager – Wide Band Gap, SiC/GaN
Regional Marketing Manager focusing on commercial strategies for GaN and SiC technologies. Engaging with customers and partners to maximize revenue and market share.
Marketing Manager
Marketing Manager for Trulieve managing local marketing strategies and collaborating with sales teams. Focused on building brand awareness and driving dispensary purchases.
Associate Manager, Canada Account Marketing
Associate Marketing Manager coordinating retail marketing programs for The North Face's wholesale partners in Canada. Building relationships and ensuring exceptional service alongside strategic campaigns.
Senior Field Marketing Manager
Senior Field Marketing Manager executing high-impact field marketing programs and events for SentiLink's growth. Driving attendance and building relationships in the fintech ecosystem through targeted strategies.
Senior Manager, Integrated Marketing – Global Apparel & Accessories
Sr. Manager leading global integrated marketing strategy for HOKA Apparel & Accessories brand. Collaborating with regional teams to drive brand narratives and local adaptions.
Senior Manager – Omnichannel Marketing, Cardiovascular
Senior Manager of Omnichannel Marketing supporting CV/Repatha initiatives at Amgen. Leading strategic marketing strategies to improve patient engagement and optimize digital presence.
Customer Marketing Manager
Customer Marketing Manager developing marketing programs and advocacy strategies to enhance customer engagement for HR Acuity, a leading employee relations software provider.
Director, Luxury Marketing
Luxury Marketing Director managing luxury marketing strategy and objectives for Coldwell Banker Realty. Collaborating with agents and senior leadership across multiple regions in the United States.
Head of Americas – Field Marketing
Head of Field Marketing at TENEX, managing Americas marketing organization for an AI-native cybersecurity firm. Building and leading marketing strategies to generate pipeline and revenue.
Marketing Coordinator
Marketing Coordinator supporting global marketing initiatives for Ethixbase360. Managing content creation, social media, marketing operations, and collaborative events.
Marketing & Strategy Specialist
Strategy Specialist contributing to marketing and business development at award-winning digital design studio, Plank. Collaborating with teams to deliver exceptional digital experiences with a focus on inclusivity.
Marketing Campaigns and Funnels Lead
Marketing Campaigns & Funnels Lead for Wildix designing and optimizing integrated marketing campaigns and funnels. Collaborating with various teams to drive lead generation and customer engagement.
Email Lifecycle Marketer
Email Lifecycle Marketer at Formula Fig responsible for optimizing customer lifecycle automation in appointments and eCommerce. Key role in enhancing guest engagement and retention.