Senior Consultant, Tracking Strategy – Insights
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Job Description
Senior Consultant leading brand health tracking programs, workshops, and strategic insights. Helping quantilope’s AI-driven consumer research platform turn research data into client growth.
Responsibilities:
- Serve as trusted advisor and lead partner for complex, multi-category, or multi-country tracking programs
- Maintain continuous high-level engagement with key client stakeholders and executives
- Lead discovery sessions to understand and define program needs, scope, objectives, and hypotheses
- Translate core objectives into research inputs aligned with quantilope's methodology
- Lead Inspiration Workshops to refine pre-study inputs
- Lead Premium Activation Workshops to translate research findings into actionable strategic outcomes
- Drive client buy-in and organizational change
- Ensure adoption of new market-leading metrics, including EBI principles
- Integrate tracking insights into company strategy
- Ensure program deliverables produce excellent, action-generating insights aligned with client business objectives
- Guide clients in activating insights to influence overall brand planning
- Identify upsell opportunities
- Collaborate on pre-sales efforts and proofs of concept
- Deliver sophisticated, data-driven presentations to executive audiences
- Beta test and serve as subject matter expert for the Product team
- Collaborate on product, AI, or partner initiatives to scale the tracking business
- Support Go-To-Market teams
Requirements:
- 5+ years of Brand Health Tracking experience
- Fluent English and German (C1)
- Expert understanding of quantitative market research methodologies
- Expertise in continuous brand health and advertising effectiveness measurement
- Demonstrable knowledge of modern marketing science principles, including the Ehrenberg-Bass Institute's "How Brands Grow" system
- Ability to articulate the commercial value of marketing science principles
- Proven ability to build trusted partnerships with senior executive stakeholders
- Ability to lead workshops
- Ability to confidently present and persuade executive-level audiences
- Exceptional analytical capabilities
- Ability to synthesize complex, multi-wave data into meaningful strategic insights and compelling narratives
Benefits:
- Flexible PTO
- Flexible working hours
- Remote/hybrid work opportunities
- Opportunity to work abroad for up to 6 weeks per year
- Dedicated learning budget for every employee
- Company-wide workshops
- Private Health Insurance
- Pension plan options
- Support of certified mental health first aiders
- Quantiwell days: global mental health days twice a year
- Team offsites
- Summer and holiday parties
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