Senior Customer Lifecycle Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior lifecycle marketer building adoption, expansion, retention, and advocacy programs. Supporting ServiceTrade’s field service platform for commercial contractors through data-driven customer marketing.
Responsibilities:
- Develop and own ServiceTrade’s customer lifecycle marketing strategy across onboarding, adoption, engagement, expansion, retention, renewal, and advocacy
- Map the customer journey and identify moments where marketing can improve customer experience and business outcomes
- Build a prioritized lifecycle marketing roadmap aligned with company, revenue, and customer success objectives
- Identify customer experience gaps and develop programs to address them
- Create differentiated lifecycle strategies based on customer segment, industry, maturity, product adoption, and other attributes
- Design and execute integrated, multi-channel lifecycle programs
- Develop automated and triggered customer journeys based on lifecycle stage, behavior, product usage, and other signals
- Build programs that accelerate onboarding and adoption, deepen engagement, introduce additional capabilities, and reinforce platform value
- Partner with Customer Success and Account Management on scalable marketing programs
- Test and optimize programs based on engagement and business performance
- Develop expansion, retention, renewal, and customer education programs
- Own and evolve customer advocacy programs including references, referrals, testimonials, reviews, and customer stories
- Define KPIs and measurement frameworks for customer lifecycle marketing
- Use customer, product, engagement, and revenue data to identify opportunities and prioritize programs
- Develop segmentation strategies for personalized customer experiences
- Communicate insights, performance, and recommendations to Marketing and cross-functional leadership
- Serve as marketing leader for the post-sale customer lifecycle
- Build partnerships across Customer Success, Account Management, Demand Marketing, Product Marketing, Product, RevOps, Sales, and Brand
- Establish ownership and operating rhythms for cross-functional lifecycle initiatives
- Influence priorities and drive programs forward without direct authority
- Build a lifecycle marketing engine that improves adoption, engagement, expansion, retention, advocacy, and customer lifetime value
Requirements:
- 7+ years of B2B marketing experience, with significant experience in customer marketing, lifecycle marketing, growth marketing, or a related discipline
- Experience building and owning customer lifecycle strategies within a B2B SaaS or recurring-revenue business
- Demonstrated ability to move beyond campaign execution and independently identify problems, develop strategies, and build programs from the ground up
- Strong understanding of the SaaS customer journey and the drivers of adoption, engagement, retention, expansion, and advocacy
- Experience building segmentation, nurture, triggered, and automated lifecycle programs
- Experience developing customer advocacy programs, including references, referrals, customer stories, reviews, or similar initiatives
- Strong analytical skills and demonstrated ability to use customer and behavioral data to make decisions
- Experience connecting marketing programs to business outcomes rather than relying solely on engagement metrics
- Strong cross-functional leadership skills and experience partnering with Customer Success, Account Management, Sales, Product, Product Marketing, and Revenue Operations
- Excellent written and verbal communication skills
- Ability to operate independently, navigate ambiguity, establish priorities, and move complex initiatives forward
- A builder mentality — you see gaps, develop solutions, and take ownership of making them happen
- Must reside in one of the listed states to be considered
- Must be authorized to work in the U.S.
Benefits:
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
Similar Jobs
Group Marketing Manager
Group Marketing Manager leading strategy, campaigns, budgets, and product launches for Maa-Althahab, a Middle East and Africa fragrance brand. Managing international marketing teams and multi-market brand growth.
Field Marketing Manager
Field Marketing Manager driving US pipeline through events, ABM, and partner programs. Supporting Classiq’s quantum computing software growth across enterprise and emerging technology markets.
Paid Marketing Manager – APAC
Paid Marketing Manager scaling regional paid acquisition for CoinPoker’s blockchain-powered online poker platform. Optimizing campaigns, budgets, localization, tracking, and ROAS across APAC markets.
Regional Marketing Manager
Regional Marketing Manager driving QIMA’s North American testing, inspection, and certification marketing. Building campaigns, events, and demand programs that grow pipeline and revenue.
Senior Manager – Marketing
Senior Marketing Manager leading integrated marketing, demand generation, and brand communications for Smart Care, a commercial foodservice and refrigeration service provider.
Senior Integrated Campaigns Marketing Manager
Senior marketing manager leading AI-enabled, multi-channel campaigns for ServiceTrade’s software platform serving commercial mechanical and fire contractors. Driving ABM, pipeline, revenue, and go-to-market performance.
Marketing and Lead Qualification Manager – HVAC, Electrical, Solar
Remote Marketing & Lead Qualification Manager generating and qualifying opportunities for Ambient Group’s HVAC, electrical, solar and security businesses. Managing Meta campaigns, phone qualification, CRM handoffs and commercial reporting.
Lifecycle Marketing Manager
Lifecycle Marketing Manager owning onboarding, nurture, and multi-channel campaigns for Hunter’s B2B email intelligence platform. Driving activation, free-to-paid conversion, retention, and revenue.
Senior Partner Marketing Manager
Senior Partner Marketing Manager leading Intapp's partner, AI, and alliance marketing programs. Driving co-marketing strategy, sponsorships, pipeline, and revenue influence.
Marketing Intern
Marketing Intern supporting Beck, an integrated design and construction firm, with proposals, presentations, collateral, and client research. Building CRM and AEC marketing knowledge.
Marketing Specialist
Marketing Specialist supporting email, content, events, and demand generation. Helping Envision Horizons grow ecommerce brands across Amazon, Walmart, and retail media networks.
Customer Marketing Manager
Customer Marketing Manager driving wine and spirits growth through strategic account programs. Developing activations, sales materials, and insights for on- and off-premise customers.
Customer Marketing Manager
Customer Marketing Manager driving strategic account programs for Palm Bay International, an importer of wines and spirits. Developing activations, sales materials, and customer engagement strategies.
Senior Media Buyer – In-House D2C Brand Experience
Senior Media Buyer scaling Meta campaigns and optimizing ROAS for Creatunity, a marketing and advertising firm. Managing budgets, research, competitor analysis, and performance reporting remotely.
Customer Marketing Manager
Customer Marketing Manager developing promotional programs for Palm Bay International’s imported wine and spirits accounts. Partnering with sales, brand, distributor, and business intelligence teams to drive growth.
Marketing Specialist
Marketing Specialist editing attorney content, managing newsletters, and publishing across digital channels. Supporting thought leadership and award submissions for an AmLaw 200 law firm.
Customer Marketing Manager
Customer Marketing Manager leading lifecycle programs, customer advocacy, and expansion for PDQ’s device-management software. Managing a team and driving retention, engagement, and revenue growth.
Director of B2B Marketing
Director of B2B Marketing leading integrated paid and organic campaigns for clients. Driving demand, measurable growth, and B2B marketing strategy at Interdependence.
Media Buyer, Italian
Meta Media Buyer owning Meta campaigns for Jello, a Meta and Google Premier Partner. Driving lead generation, conversions, ROAS, testing, and budget performance across EU or USA markets.
Marketing Expert
Marketing expert designing grading criteria and scoring marketing work samples for Mercor’s AI research partners. Delivering rigorous written evaluations to train and improve frontier AI systems.