Senior Customer Marketing Manager
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Job Description
Senior Customer Marketing Manager building lifecycle, advocacy, and expansion programs. Driving adoption and retention for ProcessUnity’s third-party risk management software.
Responsibilities:
- Build and execute customer lifecycle marketing programs covering adoption, education, retention, advocacy, and expansion across global customer segments
- Develop segmentation strategies based on persona, industry, region, product adoption, customer maturity, health, and usage signals
- Partner with Product, Product Marketing, and Sales on cross-sell/upsell campaigns and new product or feature launch and adoption programs
- Own the customer communications strategy and editorial calendar, including newsletters, product updates, and webinars
- Lead planning and execution of the UNITE Customer Summit and regional customer events
- Translate customer feedback into engagement opportunities and marketing strategy with Customer Success and Product
- Build and scale a customer advocacy program including references, case studies, testimonials, G2/Gartner Peer Insights reviews, speaking opportunities, and customer advisory initiatives
- Develop campaigns, webinars, and engagement programs to grow participation in ProcessUnity's Global Risk Exchange
- Define and report on customer marketing KPIs and track marketing-sourced/influenced pipeline and expansion revenue
- Coordinate consistent messaging and localized customer experiences with Demand Generation, Product Marketing, Partner Marketing, Customer Success, Sales, and regional teams
- Manage the customer marketing budget and vendor relationships
- Stay current on lifecycle marketing best practices and AI-powered marketing technologies
Requirements:
- 7+ years of experience in customer marketing, lifecycle marketing, growth marketing, or customer engagement within a B2B SaaS organization
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- Proven success building customer marketing programs that improve customer engagement, product adoption, retention, advocacy, and expansion
- Experience partnering closely with Customer Success, Sales, Product, Product Marketing, and Marketing Operations
- Strong understanding of customer lifecycle marketing, customer segmentation, journey orchestration, marketing automation, and customer communications
- Experience using customer data, product analytics, customer health metrics, and lifecycle insights to create personalized customer experiences
- Demonstrated success planning and delivering customer conferences, executive events, user groups, and advocacy programs
- Experience with Marketo, Salesforce, 6sense, ON24, or similar marketing technology platforms
- Strong analytical mindset with experience measuring campaign performance and translating customer data into actionable insights
- Excellent project management and cross-functional collaboration skills
- Outstanding written communication and storytelling abilities with experience developing customer-facing content
Benefits:
- Bonus depending on experience
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