Senior Data Scientist, Growth
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Job Description
Senior Data Scientist at Root Insurance developing data-driven marketing strategies and A/B testing to improve the company's marketing performance across various channels.
Responsibilities:
- Test, maintain, and enhance our marketing strategies across numerous distribution channels.
- Expand and diversify Root’s direct marketing portfolio by shepherding new mid-upper funnel channels from R&D to production.
- Rapidly prototype, test, and iterate on novel marketing strategies in the mid and upper funnel.
- Design time- and cost-efficient A/B tests that enable rigorous measurement of the incremental profit impact of marketing campaigns.
- Deliver clear and prompt communication of research results that drive action to leaders and stakeholders.
Requirements:
- 3 years of experience in Analytics
- Master’s degree in Analytics Data Science or closely related field
- Developing targeted, data-driven marketing strategies and deploying them on DSPs such as The Trade Desk, DV360, or Meta.
- Create and deploy machine learning targeting models for social, video, display, and/or email campaigns.
- Design and implement A/B tests to measure the incremental lift of new campaigns.
- Experience using modern packages in Python or R.
- Experience with AWS utilities or EC2, or SageMaker, or S3, or Athena.
- Utilize version control (e.g. Git).
- Experience in databases and SQL.
Benefits:
- Telecommuting is permitted within the U.S.
- Less than 5% domestic travel required to Columbus, OH for company training/conference events
- Work where it works best company.
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