Senior Digital Analytics Manager
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Job Description
Senior digital analytics manager owning web, mobile, and marketing measurement for Flagstar Bank. Governing instrumentation, analytics platforms, dashboards, and privacy-first data collection.
Responsibilities:
- Own Flagstar's digital measurement strategy and governance across web, mobile app, and digital marketing channels
- Define KPI definitions, event taxonomy, reporting standards, tagging standards, naming conventions, and data layer specifications
- Establish instrumentation requirements for new digital experiences, features, and campaigns
- Own tag management, client-side and server-side data collection infrastructure, and data quality assurance
- Manage the transition to first-party data collection, server-side tagging, consent mode, and modeled conversion strategies
- Administer and govern Adobe Analytics, GA4, Adobe Experience Platform, Google Marketing Platform, and related tools
- Manage digital analytics and tag management vendor relationships
- Evaluate enhancements to the analytics technology stack, including CDP, identity resolution, and AI-assisted analytics tools
- Maintain platform health, access governance, data feeds, processing rules, and downstream integrations with platforms such as Snowflake or BigQuery
- Build dashboards and reporting views using Power BI or Tableau
- Translate digital data into actionable insights about friction points, drop-offs, engagement, and campaign performance
- Support A/B and multivariate testing through measurement plans, instrumentation requirements, and results analysis
- Serve as the primary digital analytics subject matter expert for marketing, digital experience, product, and technology stakeholders
- Develop training, documentation, and user guides for analytics self-service
- Partner with Compliance, Legal, and Privacy teams on CCPA, GLBA, and state privacy requirements
- Contribute digital measurement expertise to cross-channel analytics and infrastructure initiatives
- Perform special projects and additional duties as required
- Maintain compliance with applicable laws, regulations, policies, standards, and required training
Requirements:
- Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Information Systems, or a related field required
- 8+ years of hands-on experience in digital analytics, marketing analytics, or digital measurement
- Direct ownership of analytics instrumentation and reporting in a complex, multi-channel digital environment
- Experience owning a tag management environment, including client-side and server-side implementation, data layer governance, and QA processes
- Deep working knowledge of Adobe Analytics and/or GA4, including platform administration, implementation architecture, and reporting configuration
- Hands-on experience with Adobe Launch (Adobe Tags) and/or Google Tag Manager, including server-side container configuration
- Working knowledge of consent management platforms, server-side tagging, consent mode, and modeled data strategies
- Proficiency in SQL for data querying, audience construction, and pipeline validation
- Experience developing dashboards and reporting in Power BI, Dynamics, or Tableau
- Ability to partner with web and mobile app development teams as a technical analytics resource
- Working knowledge of paid digital media measurement across search, social, programmatic, and affiliate tracking architectures
- Ability to manage analytics platforms, evaluate technology enhancements, and maintain data governance
- Ability to translate measurement requirements into technical specifications and validate implementations
- Working knowledge of CCPA, GLBA, and emerging state privacy laws
- Preferred: advanced degree in a related field
- Preferred: Adobe Experience Platform, Customer Journey Analytics, CDP, cross-channel analytics, Snowflake, BigQuery, Python, R, AI-assisted analytics, modeled conversion, Google Analytics certification, Adobe Analytics certification, and regulated-industry experience
Benefits:
- Medical, dental, vision, life, and disability insurance
- Comprehensive leave program
- Variable incentives, bonuses, commissions, or other awards may be included in total compensation
- Reasonable accommodation support during the recruiting process
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