Senior Director – Integrated Marketing
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Job Description
Senior Director leading Mimecast’s Americas cybersecurity field marketing strategy, team, and demand generation. Driving SaaS pipeline, partner engagement, ABM, and revenue growth across the region.
Responsibilities:
- Develop and implement regional field marketing strategies, campaigns, and programs across the Americas
- Lead and develop a marketing team delivering integrated campaigns, programs, events, and initiatives
- Drive demand generation, pipeline generation and acceleration, account-based marketing, and partner engagement
- Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams
- Build relationships with regional go-to-market and technology partners for joint marketing and co-marketing programs
- Bring regional market trends, insights, and competitive context to identify growth, content, and differentiation opportunities
- Manage the Americas field marketing budget and allocate resources to maximize return on investment
- Track and report program and marketing performance using data to optimize strategies and tactics
- Lead the company’s regional presence at industry events, conferences, partner engagements, and webinars
- Develop demand generation programs for new-logo and customer accounts to generate leads, pipeline, and revenue growth
- Work with Sales and BDR teams on targeted campaigns to convert qualified leads into sales opportunities and accelerate the sales cycle
- Develop ABM and ABX programs for high-value accounts with tailored content and aligned marketing and sales engagement
- Lead cross-functional marketing programs and projects through execution, delivery, and reporting
- Report to the VP, Global Integrated Marketing
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- MBA preferred
- Experience leading field and partner marketing for the Americas within an enterprise SaaS organization
- Experience leading and developing a direct, full-time marketing team of five or more people
- Record of developing and executing marketing strategies that drive demand generation and partner engagement
- Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape
- Ability to build and maintain relationships with senior internal and external stakeholders
- Data-driven approach to measuring performance and optimizing marketing strategies and programs
- Experience managing and tracking marketing budgets to maximize return on investment
- Experience working across multiple time zones and geographies
- Ability to travel up to 20% of the time
- Strong program and project management skills, including driving execution, delivery, and reporting
- Experience with SFDC, Marketo, 6Sense, Excel, PowerPoint, and Tableau
- Successful completion of applicable background checks
Benefits:
- Benefits
- Eligibility for incentive plans
- Additional benefits in accordance with company policy and local regulations
- Equal Opportunity and Affirmative Action Employer
- Interview adjustments or accommodations for disabilities or other reasons
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