Senior Director of Growth
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Job Description
Growth leader owning demand generation, pipeline forecasting, and Enterprise ABM for Opus’s frontline training platform. Managing a lean team across restaurant and service-industry markets.
Responsibilities:
- Own the quarterly demand generation plan and budget, including channel allocation, campaign sequencing, and forecasting
- Translate pipeline and revenue goals into actionable demand plans across customer segments
- Lead integrated campaigns across paid, organic, content, events, email, partnerships/referrals, and other channels
- Build rigor into pipeline forecasting and adjust before gaps become misses
- Partner with RevOps on reporting connecting marketing activity to qualified pipeline and revenue outcomes
- Balance near-term pipeline goals with longer-term brand and market-building opportunities
- Own and evolve the Enterprise ABM strategy across target accounts
- Prioritize and tier strategic accounts based on fit, opportunity, intent, and business priorities
- Design multi-touch programs across content, paid, events, brand, and other channels
- Partner with Sales on account strategy, pipeline priorities, deal-stage engagement, and follow-up
- Track target-account engagement and penetration to refine Marketing investment
- Directly manage and develop the Growth Lead and Events & Partnerships Manager
- Set priorities, coach the team, and create accountability around outcomes
- Establish an operating cadence that keeps the team aligned and moving quickly
- Stay close to execution while avoiding becoming a bottleneck
Requirements:
- 8+ years of B2B demand generation, growth, or revenue marketing experience, ideally in a sales-led SaaS environment
- Proven ownership of qualified pipeline and revenue outcomes
- Meaningful Enterprise ABM experience, including account prioritization/tiering and coordinated Sales + Marketing programs
- Experience managing demand across multiple customer segments or motions, including scalable inbound programs and targeted Enterprise campaigns
- Multi-channel fluency across content, paid, email, events, organic, partnerships/referrals, and field programs
- Strong partnership with Sales and RevOps, with comfort discussing pipeline gaps, funnel conversion, attribution, forecasting, and account strategy
- Experience managing and developing a small team, agencies, and/or contractors
- Strong strategic and creative judgment
- Comfortable operating as a player-coach in a lean environment
- Background check required prior to employment
Benefits:
- 4 weeks paid time off
- 14 weeks paid parental leave
- Full Medical, Dental, and Vision
- FSA and Commuter benefits
- Yearly wellness stipend
- Mobile phone stipend
- Equity
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