Senior Director, Sales Programs
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Job Description
Senior Director of Sales Programs at Bluehost leading the strategy of high-impact sales programs. Aligning Marketing, Sales, Customer Success, and Revenue Operations to improve pipeline generation and conversion.
Responsibilities:
- Own the design, creation and execution of scalable sales programs across inbound, and outbound channels (as primary), and affiliate/partner channels (as secondary)
- Translate company growth priorities into structured, measurable programs that drive revenue outcomes
- Identify breakdowns in the funnel (lead quality, routing, segmentation, conversion) and implement solutions
- Align programs with quota design, territory strategy, and capacity planning
- Define and track KPIs across the funnel (volume, conversion, velocity, efficiency, attainment)
- Partner with Marketing, RevOps and Finance to ensure alignment between pipeline generation and quotas, and provide input on coverage gaps and hiring needs
- Drive continuous improvement through data analysis, testing, and iteration
- Partner closely with Marketing (demand gen, growth), Product Marketing, and Partnerships to align on pipeline strategy
- Work with RevOps to improve CRM workflows, lead scoring, routing, and reporting accuracy
- Establish strong feedback loops between Marketing, Sales, Product, and Customer Success
- Standardize sales playbooks across inbound, outbound, and, optionally, partner motions
- Partner with Enablement to improve onboarding, ramp time, and ongoing performance
- Reduce friction in tools and processes to improve seller efficiency
- Introduce AI-driven insights into lead prioritization, forecasting, and opportunity management
- Partner with analytics teams to surface predictive signals (conversion likelihood, deal risk, churn indicators)
- Evaluate and implement tools that enhance sales effectiveness and operational efficiency
- Lead program adoption during periods of GTM transformation
- Ensure clear communication and alignment during organizational shifts
- Assess team structure and capabilities to support evolving business needs.
Requirements:
- 10–15+ years in Product Marketing, Sales Enablement, GTM Strategy or Sales Operations
- Deep understanding of ICPs, customer segments, buying center and personas and tailing messaging and offerings to engage effectively
- Experience in SaaS, hosting, digital services, or affiliate-driven ecosystems strongly preferred
- Proven track record of improving pipeline conversion, revenue predictability, and sales productivity
- Deep understanding of multi-channel GTM models (inbound, outbound, partnerships/affiliates)
- Strong analytical and data-driven mindset
- Experience working with executive stakeholders and influencing cross-functional decisions
- Exposure to AI/advanced analytics in sales preferred.
Benefits:
- Health Insurance options
- HSA
- Medical
- Dental
- Vision
- Matching 401K
- Life/AD&D/STD/LTD
- Tuition Reimbursement
- Pet Insurance
- Generous vacation policy
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