Senior Downstream Marketing Manager – Knee Sports Medicine
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Job Description
Senior Marketing Manager responsible for U.S. downstream commercialization strategy for Knee Sports Medicine portfolio. Leading market development, product launch, and customer engagement.
Responsibilities:
- Lead the U.S. downstream commercialization strategy for the Knee Sports Medicine portfolio, translating upstream strategy into actionable go-to-market plans that drive adoption, utilization, and revenue growth.
- Develop and execute product launch and commercialization plans, including messaging, market segmentation, targeting, tactical readiness, and post-launch performance monitoring.
- Create and refine value propositions, positioning, and claims support that clearly communicate clinical, economic, and procedural benefits to surgeons, sales teams, and healthcare stakeholders.
- Partner closely with Sales and Medical Education to deliver field enablement tools and training programs that strengthen selling confidence, product knowledge, and customer engagement.
- Collaborate with Upstream Marketing, R&D, Clinical, Regulatory, and Operations to ensure strong alignment between product strategy, evidence generation, supply readiness, and commercial execution.
- Drive market development initiatives that expand awareness, accelerate procedure adoption, and unlock growth opportunities across target customer segments and regions.
- Lead the development of commercial collateral and customer-facing programs, including presentations, digital content, sales tools, promotional campaigns, and surgeon engagement initiatives.
- Maintain deep understanding of customer needs, market dynamics, and competitive activity to refine messaging, identify opportunities, and improve commercial effectiveness.
- Establish and track portfolio performance metrics to assess launch effectiveness, adoption trends, and business results, using insights to optimize tactics and investment decisions.
- Partner with key opinion leaders and field teams to gather feedback, validate messaging, and support advocacy, education, and demand-generation efforts.
- Support major industry meetings, sales meetings, lab events, and surgeon programs to represent the business, engage customers, and strengthen market presence.
- Manage assigned downstream marketing budgets, priorities, and deliverables in alignment with business objectives and growth plans.
Requirements:
- Bachelor’s Degree required; MBA preferred.
- 7+ years of progressive experience in medical device marketing, product management, or downstream commercialization roles; sales experience may be included when combined with demonstrated marketing experience.
- Demonstrated experience leading commercial launch planning, downstream execution, and portfolio growth initiatives within the medical device industry.
- Experience in Orthopedics or Sports Medicine. Knee, soft tissue fixation, or adjacent surgical markets preferred.
- Strong ability to translate product strategy and customer insights into compelling positioning, messaging, and commercial programs.
- Proven success leading and influencing cross-functional teams without direct authority.
- Experience partnering with sales organizations to develop training, tools, and programs that improve adoption and business performance.
- Excellent analytical, organizational, and communication skills (verbal and written).
- High level of personal ownership, accountability, and strategic thinking.
- Creative problem-solving skills with the ability to navigate ambiguity in a fast-paced environment.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
Benefits:
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
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