Senior DTC Web Marketing Manager
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Job Description
DTC web marketing manager optimizing Nordic Naturals’ Shopify storefronts, analytics, and conversion funnels. Driving digital revenue through CRO, CRM, testing, and consumer web strategy.
Responsibilities:
- Contribute to Nordic Naturals’ holistic DTC strategy by building strategic web and CRM plans, preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and developing strategy materials
- Oversee day-to-day Shopify storefront operations, including the digital product catalog, promotional calendars, and product collection structures
- Build, update, and optimize consumer landing pages, homepages, and product description pages
- Optimize on-site search, filtering, and navigation for the B2C shopping journey
- Research, vet, recommend, and organize native and third-party Shopify Apps
- Ensure technical integration among the storefront, development teams, and CRM/email marketing tools such as Klaviyo
- Monitor technical site health, indexing errors, and mobile responsiveness using Google Search Console and other web management tools
- Administer website tags, marketing pixels, and triggers through Google Tag Manager
- Configure consumer event tracking, audience segments, and checkout conversion funnels in GA4
- Review, interpret, and share weekly/monthly dashboards for traffic, CVR, AOV, CAC, LTV, and other B2C metrics
- Formulate and execute a data-backed CRO roadmap
- Deploy, run, and report on A/B and multivariate tests
- Use Hotjar heatmaps and session recordings to identify and remove purchase-funnel bottlenecks
- Oversee cross-functional tasks with marketing, creative, and external development partners
- Track site updates, bug fixes, and feature launches using project management tools from discovery through final QA
- Coordinate storefront updates with paid advertising campaigns and inventory cycles
Requirements:
- Bachelor’s degree in business Analytics, Information Technology, or a related field
- 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments
- Proficiency over GA4 reporting and configuration
- Advanced understanding of custom tracking setups using Google Tag Manager
- Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values
- Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment
- Knowledge of HTML, CSS, and basic JavaScript/Liquid syntax
- Intellectual curiosity and rigorous analytical experience; ability to use data to build a business case and e-commerce marketing plan
- Experience developing marketing strategy in a subscription business
- Experience with Google Ads and social media marketing platforms
- Experience with Klaviyo and Shopify
- Ability to perform essential functions satisfactorily, with or without reasonable accommodation
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