Senior Growth Creative Specialist
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Job Description
Senior growth creative specialist producing paid-media, lifecycle, and AI-generated assets for Weedmaps, a global cannabis marketplace. Combining copywriting, design, and motion to accelerate creative testing.
Responsibilities:
- Concept, write, design, animate, and deliver paid-media assets across static, motion, video, GIF, and AI-generated UGC formats
- Produce assets for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app-install, and programmatic placements
- Design email templates and campaign sends, write push and in-app notification copy, and build modular lifecycle assets
- Generate creative variants across hooks, formats, and messaging for testing cycles
- Read performance results with channel owners and iterate on winning creative
- Use generative AI tools across image, video, motion, and UGC production
- Edit, cut, caption, animate, and finish contracted photo and video into channel-ready assets
- Write headlines, ad copy, subject lines, CTAs, push copy, and landing-page copy
- Create storyboards, kinetic type, product motion, transitions, and sound-off-first edits
- Participate in channel planning and performance reviews and translate briefs into creative
- Maintain brand consistency and quality across output
- Ensure compliance with state-by-state messaging constraints and cannabis advertising platform restrictions
- Build repeatable workflows including prompt libraries, templates, component libraries, asset naming, and versioning
- Manage throughput and prioritization across concurrent tests, channels, and campaigns
- Partner with Media Operations on asset trafficking, tagging, and organization
- Establish AI-assisted creative production standards, guardrails, governance, licensing, and rights practices
- Adapt creative output to business needs such as social campaigns, events, sales one-pagers, and partner decks
Requirements:
- 4+ years building digital creative for a consumer brand, growth/performance agency, or as a high-volume freelancer
- Portfolio demonstrating strong craft across static, motion/animated, and video formats
- Strong range across copywriting, design, and motion; strong in two crafts and fully competent in the third
- Demonstrated paid media work and ability to show ads, channels, and ideally performance
- Lifecycle/CRM experience, including email design and build, push and in-app messaging
- HTML/CSS for email or basic front-end familiarity for landing pages
- Hands-on fluency with generative AI creative tools for image, video, motion, and UGC generation
- Fluency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere) and Figma
- Working understanding of paid-media creative testing and optimization
- Ability to work fast in a high-volume, iterative testing environment while maintaining quality
- Self-directed ability to take a brief, ask key questions, and deliver work
- Strong collaboration skills and comfort working as an embedded partner in a performance-driven team
- Compliance awareness for platform-policy and regulatory requirements in restricted categories is required by the role
Benefits:
- Physical health insurance (medical, dental and vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) retirement plan with employer match up to 3.5% of employee contribution
- Basic Life, Voluntary Life and AD&D Insurance options
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays, including a 2026 holiday shutdown
- Paid parental leave
- Competitive bonus
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