Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager focused on user acquisition strategies for BetterSleep's wellness app. Collaborating with Data, Creative, and Product teams to optimize marketing efforts.
Responsibilities:
- You will plan, deploy, develop, maintain, monitor, expand, analyze and optimize advertising campaigns with multi-million dollar budgets
- You will develop and execute a data-driven experimentation roadmap that unlocks sustainable growth and improves marketing efficiency, coming to the table with strategy, not just execution
- You will collaborate closely with our Data team, helping to shape attribution, incrementality testing, MMM/MMP strategy, and performance reporting rather than simply analyzing results
- You will support in making proactive investment recommendations
- You will proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement; you will focus on shipping, not just ideating
- You will continually strive for higher volume and margins with ongoing optimization
- You will slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions
- You will collaborate actively with Creative, Product, and Engineering to drive cross-functional experimentation
- You will analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment
- You will take part in setting the overall marketing strategy by providing feedback and actively sharing data, results and ideas
- You will enjoy great teamwork, lots of fun, and pride in building a product that has a positive impact on society.
Requirements:
- BS/BA in marketing or any other relevant field preferred
- 8 years of experience in running mobile large-scale paid online user acquisition campaigns in performance-driven environment
- Experience in Meta advertising and Google AdWords
- Experience with web and app analytics tools such as AppsFlyer, Google Analytics, Omni, Sigma, or others
- Data junkie and Excel wizard preferred
- Collaborative, hard working, execution-oriented, eager to get results and succeed
- Great grasp of numbers with love for data and analytics
- Good sense of marketing, consumer interaction, usability and persuasion
- Eager to stay in the loop on market trends, particularly around creative strategy
- Tech-savvy; eager to incorporate AI workflows to improve efficiency
- Excellent communication (oral and written), time management and organizational skills
- Bonus (not mandatory but good to have):
- Experience working with influencers or acting talent
- Experience integrating ad accounts with Claude MCPs (or similar)
Benefits:
- Competitive salary & compensation
- Excellent health, dental, and vision coverage
- Retirement plan with employer matching
- Commuter & lunch benefits (UberEats)
- Free access to telehealth & BetterHelp services
- A product loved by millions — and admired by the press
- Awesome people to work with
- The chance to help people live a better life, every day
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