Senior Growth Product Manager
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Job Description
Senior Growth Product Manager owning conversion, experimentation, AOV, referrals, and organic growth. Maximus provides consumer performance medicine telehealth for health, wellness, and hormone optimization.
Responsibilities:
- Own the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout across every protocol
- Uphold high standards for form friction, step sequencing, mobile checkout, page performance, trust signals, and error/edge-case handling
- Execute pricing strategy downstream in the funnel and propose and run promotions
- Own payment method strategy and related platform and infrastructure decisions
- Set and own the acquisition product roadmap in partnership with Marketing
- Develop distinct growth strategies by service line and protocol
- Maintain continuity across advertising, landing pages, and the purchase flow
- Shape the funnel, experimentation, and analytics stack; drive vendor evaluation and selection
- Use AI tooling to accelerate idea-to-live-test cycles
- Drive average order value through plan mix, longer-duration adoption, add-ons, and bundle presentation
- Partner with Finance on LTV, LTV:CAC, payback period, contribution margin, budgets, and success criteria
- Own the testing roadmap and cadence, including experiment design, readouts, power, sample size, stopping rules, and guardrail metrics
- Increase experiment throughput and build reusable experimentation practices
- Partner with Marketing on traffic quality and attribution
- Own organic net-new customer growth, discoverability, gifting, and household expansion
- Own the referral program as a product
- Own cart and flow abandonment reclamation, including recovery experiences, triggered communications, and re-entry flows
- Report to the Head of Product
- Lead a dedicated engineering pod aligned to the Acquisition task force
- Own the conversion and organic growth roadmap as a senior individual contributor
Requirements:
- 6+ years of product management experience
- At least 3 years owning a consumer conversion funnel with direct revenue accountability
- Experience running the growth playbook at a DTC subscription business at meaningful paid spend
- Track record on specific funnel and AOV metrics with real numbers
- Deep experimentation rigor
- Ability to write queries and build dashboards
- Fluency in Amplitude
- Understanding of statistical significance and sample size
- Comfortable exploring in a BI tool such as Looker
- Commercial fluency with LTV, LTV:CAC, payback period, and contribution margin
- Fluency with modern funnel and AI tooling
- Experience making the case for platform investment
- Existing referral and abandonment reclamation playbooks
- Fluency in paid acquisition mechanics, including CAC and marginal efficiency on incremental spend
- Experience working closely with marketing and creative teams
- Excellent written communication
- Genuine interest in men's health and development
- Nice to have: telehealth, regulated consumer, or another category where clinical eligibility and compliance shape the funnel
- Legally authorized to work in the country for which the role is posted
- Resumes must be submitted in English
Benefits:
- Full Suite: Medical, Dental, Vision, Life Insurance
- Flexible vacation/time-off policies
- Liquidity of options whenever available
- Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
- Dedicated engineering pod
- Embedded designer
- Budget for AI and experimentation tooling
- Direct access to leadership
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