Senior Integrated Campaigns Marketing Manager
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Job Description
Senior marketing manager leading AI-enabled, multi-channel campaigns for ServiceTrade’s software platform serving commercial mechanical and fire contractors. Driving ABM, pipeline, revenue, and go-to-market performance.
Responsibilities:
- Lead development of integrated campaign strategies aligned to company growth goals, product initiatives, and revenue targets
- Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans
- Build campaign briefs covering messaging, channel mix, KPIs, performance goals, and testing hypotheses
- Use AI for campaign research, message development, audience synthesis, brief creation, personalization, analysis, and optimization while applying validation and quality control
- Partner with Brand, Content, Events, Product Marketing, Sales, and Marketing Operations on coordinated go-to-market execution
- Design and execute 1:many and 1:few ABM campaigns for priority accounts and segments
- Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables
- Own content distribution planning and align campaign content requirements, timelines, and production needs
- Leverage and repurpose customer stories, guides, research reports, blogs, videos, and other owned content
- Own webinar and virtual roundtable programming end-to-end, including promotion, speaker management, run-of-show, production timelines, post-event nurture, and content repurposing
- Optimize landing pages, forms, nurture sequences, CTAs, and lifecycle flows to increase conversion rates and pipeline velocity
- Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact
- Analyze results, optimize in-flight campaigns, and implement structured testing frameworks
- Ensure accurate attribution and performance reporting with Marketing Operations
- Collaborate with Product Marketing on product and feature launches and translate GTM priorities into ABM-ready plays
- Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders
- Lead campaign retrospectives and share wins, learnings, and effective AI-assisted workflows across the organization
Requirements:
- 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact
- A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels
- Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization
- Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution
- Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements
- Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency
- Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential
- Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations
- Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up
- Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
- E-Verify participation and authorization to work in the U.S.
- Must reside in one of the listed states: AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA
Benefits:
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
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