Senior Integrated Marketing Manager – Pre-Sale
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Job Description
Senior Integrated Marketing Manager developing Afar's advertising programs, go-to-market strategy, and demand. Creating cross-platform campaigns and revenue opportunities for advertising partners.
Responsibilities:
- Develop high-impact content marketing and media campaigns for advertisers across digital, print, mobile, video, audio, social, and event/experiential platforms, including ideation and strategic proposal writing
- Serve as a subject-matter expert for assigned categories and accounts by developing sales opportunities, insights, and trend analysis, and communicating learnings and ideas to sales and marketing teams
- Partner cross-functionally with Sales, Marketing Activations, Ad Ops, Brand Marketing, Editorial, and Events
- Build industry partnerships that enhance Afar's marketing solutions and capabilities
- Partner with Marketing Activations and Ad Operations to understand campaign performance and establish best practices for pitching, pricing, and packaging marketing solutions
- Coordinate with Sales and Marketing Activations to ensure a consistent pre-to-post-sale transition
- Attend sales calls and present marketing programs and proposals directly to clients and agencies
- Create sell sheets, presentations, and other materials positioning and selling Afar's marketing solutions to advertising, media, and travel industries
- Develop programs, go-to-market strategy, and unique selling proposition for the Afar brand
- Build awareness and demand for Afar's advertising programs and platforms
- Create content and product-led programs to engage audiences and drive results for advertising partners
- Lead cross-team initiatives to identify and develop revenue-driving opportunities across podcast, social, video, email, events, digital, and print media
- Work with marketing and sales leadership to refine offerings, uncover new products, and build new initiatives
Requirements:
- 5-7+ years of integrated marketing experience
- Strong marketing and proposal writing skills, with clear, concise oral and written communication and the ability to develop ideas strategically
- Comfortable working closely with and presenting to clients and agencies
- Strong knowledge of current digital, social, podcast, and mobile advertising platforms, with the ability to apply them in day-to-day work
- Self-starter who sets priorities, takes ownership of new projects, and drives progress with full accountability
- Ability to manage multiple priorities in a fast-paced environment, both independently and as part of a team
- B.A. or equivalent experience (preferred)
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