Senior Manager, Integrated Marketing – Global Apparel & Accessories
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Job Description
Sr. Manager leading global integrated marketing strategy for HOKA Apparel & Accessories brand. Collaborating with regional teams to drive brand narratives and local adaptions.
Responsibilities:
- Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
- Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
- Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
- Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
- Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
- Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
- Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
- Capture local market learnings and translate them into optimizations and future-season recommendations
- Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
- Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
- 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
- Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred
- Proven experience leading integrated campaigns end-to-end across multiple channels and markets
- Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
- Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities
- People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability
- Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies
- Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams
- Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions
- High creative standards with the ability to balance creative ambition with business realities
- Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions
- Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence
Benefits:
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
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