Senior Manager, Integrated Marketing
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Job Description
Senior integrated marketer at Quavo managing cohesive marketing programs across campaigns, communications, and website strategy for B2B fintech solutions.
Responsibilities:
- Lead the planning of priority integrated marketing programs across campaigns, launches, events, customer communications, website updates, and sales activation moments.
- Translate marketing priorities into clear program briefs, launch plans, stakeholder inputs, asset needs, and follow-through motions.
- Partner with Demand Generation and Product Marketing to ensure campaign themes, product narratives, content, sales plays, and customer proof show up as one connected market story.
- Own website governance and roadmap coordination for Quavo.com, ensuring the site reflects current positioning, product priorities, customer proof, campaign needs, and buyer journey gaps.
- Help build Quavo’s customer marketing foundation in partnership with Client Success and Account Management, starting with lifecycle communications, customer engagement, advocacy, and reference workflows.
- Build and maintain a practical marketing funnel and account scoring framework in partnership with Demand Generation and Revenue Operations.
Requirements:
- 6 – 8+ years in B2B integrated marketing, ABM, field marketing, lifecycle marketing, campaign management, or demand generation, with experience supporting revenue-oriented programs.
- Experience coordinating integrated programs across web, content, email, events, sales-activated channels, customer communications, and digital touchpoints.
- Strong understanding of B2B demand generation, ABM, sales follow-up, marketing-to-sales handoff, and how programs move from engagement to pipeline.
- Experience working closely with Sales, Sales Development, Revenue Operations, Product Marketing, and Customer Success teams to improve program execution and follow-through.
- Ability to use CRM, marketing automation, website analytics, ABM platforms, or campaign reporting to understand performance and identify improvement opportunities.
- Strong communicator and operator who can bring structure to cross-functional work, manage competing priorities, and translate program status into clear recommendations for marketing and sales leadership.
Benefits:
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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