Senior Manager of Sales
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Job Description
Senior Sales Manager leading Siete’s Target account strategy across CPG food categories. Driving distribution, promotions, forecasting, broker performance, and retail relationships.
Responsibilities:
- Lead Sales with Target across all Siete temperature states and categories
- Create strategies, plans, and selling stories to support Siete’s distribution goals with every shelf revision and transition
- Ensure shelf placement enables brand awareness goals and maximizes on-shelf availability
- Build and execute competitive promotion and display strategies to achieve net revenue goals and drive Target’s category performance
- Partner with Siete Shopper Marketing to create a Roundel plan supporting Siete and Target’s business goals
- Own the sales order forecast and collaborate with Sales Planning and Demand Planning to measure progress to plan
- Represent and advocate internally for Target’s needs, aligning with wellness, newness, and seasonal growth pillars
- Develop, maintain, and elevate relationships with Target team members
- Manage customer trade spend within annual spending guidelines
- Partner with Target procurement to minimize out-of-stocks and ensure display readiness
- Monitor broker performance against annual objectives and develop broker representatives into brand experts
- Coordinate with cross-functional leaders and event planners for large Target meetings and high-level events
- Analyze and report market conditions, promotion execution, customer issues, and competitive intelligence
- Represent Siete at industry conferences and trade events
- Travel up to 15% and attend trade shows
Requirements:
- 5+ years relevant selling experience
- Prior experience in CPG food/beverage is a must
- Relationship experience with retail/grocery, brokers, distributors, etc.
- Strong knowledge of Syndicated Data (SPINS, Nielsen, Circana, etc.)
- Direct selling experience with Target and WM preferred
- Target systems experience preferred
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