Senior Manager, Organic Search, AI Visibility, SEO, GEO, AEO
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Job Description
Senior Manager responsible for driving traffic growth through SEO and AI visibility for health-focused brands. Leading content strategy and performance optimization to enhance organic presence.
Responsibilities:
- Drive traffic growth from Google Search and AI-driven answer engines across consumer brands.
- Own organic performance, visibility, and traffic for multiple brands.
- Build quarterly and monthly organic growth plans, prioritize initiatives across SEO and content.
- Define and track key KPIs for SEO, GEO, and AEO, communicating insights to leadership.
- Develop and execute a holistic organic search strategy tailored to AI answer engines.
- Lead content strategy and production for onsite and blog content, ensuring alignment with key keywords.
- Build and manage an AI-enabled content workflow for ideation, drafting, optimization, and publishing.
- Use Profound as a core platform for monitoring brand visibility and optimize content strategy.
- Build and manage a structured experimentation roadmap for content optimization and SEO.
Requirements:
- 5–8 years in performance-oriented SEO, organic growth, content strategy, or related search roles for B2C or e-commerce businesses; healthcare, telehealth, or regulated category experience preferred.
- Demonstrated success driving meaningful organic traffic growth through technical SEO, on-page optimization, content strategy, and cross-functional execution.
- Hands-on experience with GEO, AEO, or related optimization for AI answer engines and AI-driven search experiences.
- Direct experience with Profound or similar AI-search visibility platforms strongly preferred.
- Proven track record managing a high-output editorial or content function, either in-house or through agencies and freelancers.
Benefits:
- Medical Insurance
- Dental
- Vision
- Whole Life
- Critical Illness
- Accident & Short Term Disability Benefits
- 401(k)
- Paid Time Off
- Paid Holidays
- Maternity, Paternity and Bereavement Benefits
- Competitive Pay
- Flexible Schedule
- Relaxed "Tech Focused" Environment
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