Senior Manager, Product Marketing, Client Expansion
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Job Description
Product marketing leader shaping SaaS positioning, launches, and sales enablement for Foundant’s social-good software portfolio. Driving client upgrades, expansion, and renewals through targeted campaigns.
Responsibilities:
- Develop compelling positioning and messaging across multiple products and segments
- Partner with product teams on go-to-market planning and execution for feature enhancements and new product initiatives
- Write and refine external product messaging for Foundant’s website, third-party review platforms, and sales materials
- Create sales enablement materials including pitch decks, brochures, tool kits, and comparison charts
- Conduct competitor analysis and translate research into messaging and sales enablement
- Measure message and positioning performance across the funnel and refine based on conversion and engagement metrics
- Own the client demand generation expansion strategy
- Define product priorities representing the biggest revenue opportunity with existing clients
- Develop narratives encouraging clients to upgrade, expand, or renew Foundant solutions
- Write, edit, and execute client communications to increase interest and revenue
- Partner with Client Success and Demand Generation on targeted client campaigns
- Test expansion messaging and campaign performance and refine based on upgrade, expansion, and renewal results
- Partner cross-functionally with stakeholders across the organization
- Report to the Senior Director of Product Marketing
Requirements:
- 7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing
- Track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch
- Strong writing and editing skills, with experience producing compelling, benefit-driven messaging
- Strong communication and cross-functional partnership with product, sales, client success, and the broader marketing team
- Ability to prioritize and manage multiple projects at once while staying focused on high-level strategy
- Experience working in a fast-paced environment, ideally within PE-backed SaaS
- Strong preference for experience in organizations that have successfully navigated rapid growth and multiple acquisitions
Benefits:
- Competitive salary and benefits
- Tuition reimbursements
- Lifestyle reimbursements
- Bespoke mindfulness initiatives
- Bespoke fitness initiatives
- Flexible PTO policy
- Professional and personal development opportunities
- Internal mobility and career growth opportunities
- Autonomy and responsibility
- Employee recognition
- Workplace accommodations throughout the interview and employment process
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