Senior Marketing Analytics Analyst
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Job Description
Marketing Analytics Analyst Sr at SCAN responsible for data-driven insights and optimization strategies for marketing performance. Collaborate with teams to improve customer acquisition and retention.
Responsibilities:
- Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
- Ensure data integrity and compliance with privacy regulations
- Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
- Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)
- Create and organize complex data in excel spreadsheets to enable analysis
- Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives
- Provide actionable insights to improve customer acquisition, retention, and engagement
- Support forecasting, budgeting, and ROI analysis for marketing initiatives
- Ensure data integrity and compliance with privacy regulations
- Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise
Requirements:
- Bachelor's Degree or equivalent experience required
- Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred)
- 5+ years in marketing analytics or related role
- Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)
- Expertise in digital media and direct-to-consumer marketing or comparable experience
- Experience with strategic planning is preferred
- Should have an understanding of digital campaign performance, attribution, and optimizations
- Should have expertise in understanding consumer conversion funnels
- Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required
- Agency background is preferred
- Google AdWords, Analytics and Google Data Studio experience preferred
- Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
- Excellent written and verbal communication skills
- Familiarity with website analytics and reporting as it relates to digital marketing
- Ability to work and deliver multiple projects simultaneously on tight deadlines
- Excellent organizational and project management skills
- Advanced MS Excel expertise (formulas, pivots, analyses)
Benefits:
- Work Mode - Remote
- An annual employee bonus program
- Robust Wellness Program
- Generous paid-time-off (PTO)
- Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
- Excellent 401(k) Retirement Saving Plan with employer match and contribution
- Robust employee recognition program
- Tuition reimbursement
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