Senior Marketing Automation Consultant
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Marketing Automation Consultant driving client success through digital transformation in the Govtech industry. Leading implementation projects and mentoring clients on marketing automation strategies.
Responsibilities:
- Expand and lead complex onboarding and implementation projects for new clients, ensuring seamless integration and adoption of the marketing automation platform
- Serve as a trusted strategic advisor to clients, translating marketing goals into actionable automation strategies using creative solutions from a comprehensive view
- Design and execute advanced marketing automation programs, including lead scoring, multi-step nurture campaigns, and dynamic segmentation
- Develop and deliver customized training sessions for clients on advanced platform features and strategic use cases
- Present strategic insights, performance reports, and optimization plans to clients and internal stakeholders
- Collaborate with cross-functional teams to align marketing automation efforts with broader digital marketing strategies
- Lead initiatives to improve departmental processes, efficiency, and scalability in partnership with the Manager of Marketing Automation
- Mentor junior team members and contribute to the development of internal best practices and training materials
- Stay current with industry trends, emerging technologies, and best practices in marketing automation and digital strategy
- Contribute to thought leadership through internal documentation, webinars, and client-facing content
Requirements:
- 3+ years of hands-on experience in marketing automation, digital strategy, and customer experience, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs)
- Proven success in a client-facing role with strategic influence and leadership responsibilities
- Expert knowledge of marketing automation platforms (Act-On preferred) and their integration with CRM systems
- Advanced analytical skills with experience in campaign performance analysis and optimization
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Experience mentoring or leading junior team members
- Proficiency in Microsoft Excel, data analysis, and analytics/tracking tools
- Ability to manage multiple projects independently while contributing to team goals
- Detail-oriented with a strong sense of accountability and ownership
- Demonstrated ability to work independently, manage multiple projects, and thrive in a fast-paced, dynamic environment
- Strong travel and tourism industry knowledge
Benefits:
- Flexibility & Balance
- Flexible Time Off – Take the time you need to rest, recharge, and live your life.
- Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
- Health & Wellness Multiple Health Plan Options – Including a 100% employer-paid plan.
- Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay active, your way.
- On-Demand Mental Health Support – Access to Headspace and other wellness tools.
- Family & Future Paid Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
- Growth & Recognition Online Learning Platforms – Fuel your professional development.
- Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Similar Jobs
Marketing Area Manager
Marketing Area Manager driving local presence for Watermill Express. Lead field marketing efforts, engaging communities and executing marketing strategies.
Senior Director, Marketing
Senior Director, Marketing responsible for launching DT120 at Definium Therapeutics. Leading strategic marketing plans while collaborating with regulatory, medical, and sales teams to achieve corporate goals.
B2B Marketing Manager
B2B Marketing Manager optimizing performance marketing for SMB clients. Collaborating closely with clients and driving results as a T-shaped marketer in the SaaS space.
B2B Marketing Manager
B2B Marketing Manager at Directive Consulting managing performance marketing strategies for SMB clients. Requires expertise in SaaS across Paid, SEO, and CRO.
Marketing Specialist – Membership
Membership Marketing Specialist responsible for enhancing NSTXL member experience through strategic campaigns and engagement initiatives. Collaborating across teams to ensure effective member onboarding and retention.
Senior Partner Marketing Manager
Partner Marketing Manager focusing on revolutionizing fraud prevention and financial crime solutions. Collaborating with sales teams and developing marketing strategies to enhance demand generation.
Marketing Project Lead
Experienced Marketing Project Lead managing brand strategies for a fully remote agency focusing on creative marketing solutions. Collaborating cross-functionally to achieve client goals and business objectives.
Lifecycle Marketing Specialist
Lifecycle Marketing Specialist optimizing patient engagement through effective marketing strategies. Supporting patient journeys and retention efforts at Care Access.
Junior Creative Marketing Specialist – EdTech
Creative Marketing Specialist handling creative concepts in digital channels for EdTech product. Supporting designers and generating ideas while collaborating in a dynamic team environment.
Director – Marketing, Vice President
Director / VP of Marketing leading global marketing strategy for hospitality technology company Stayntouch. Focus is on driving brand awareness, demand generation, and customer engagement.
Client Value Executive – Marketing Solutions
Client Value Executive at TransUnion leading high-value marketing analytics engagements, organizing internal teams, and developing trusted customer relationships.
Product and Customer Marketing Manager
Product Marketing Manager at Audiense, driving successful marketing strategies for consumer data products. Collaborating cross-functionally to enhance the go-to-market strategy and support customer marketing initiatives.
Vice President, Marketing Insights and Systems
Vice President of Marketing Analytics and Systems driving data-driven growth at Alight. Leading marketing analytics and technology strategies in the health services technology sector with a remote first approach.
Field Marketing Manager
Field Marketing Manager focusing on regional marketing at Coder, an AI software development company. Executing campaigns and collaborating with sales and marketing teams.
Senior Manager – Retention & Lifecycle Marketing
Senior Manager driving subscription and loyalty program for Onnit's supplement brand. Leading efforts to enhance customer engagement and retention through various marketing strategies.
Channel Marketing Manager
Channel Marketing Manager focused on driving demand generation and partner enablement for Keeper Security. Leading marketing strategies to support channel partners and expand distribution networks.
Marketing Manager
Marketing Manager at ALS Association orchestrating marketing communications and project management. Collaborating across teams to deliver content and improve constituent experiences.
Marketing Specialist II
Marketing Specialist managing marketing industry events and creating content for internal and external programs for AvaSure. Overseeing project elements, reporting, and cross-functional collaboration for event success.
Global Vice President – Marketing
Global Vice President of Marketing at Proxima, responsible for global marketing and communications strategy. Leading a diverse team and aligning with Bain & Company to drive growth and market influence.
Stage en Marketing Digital, Communication et Web
Stage en Marketing Digital IA à distance avec Unixel, agence de Growth Marketing. Apprendre les méthodes de communication et le marketing digital en travaillant à ton rythme.