Senior Marketing Lead
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Job Description
Senior Marketing Lead owning growth for DAKboard, a smart display platform turning screens into personalized dashboards. Building automated multi-channel marketing for US households and families.
Responsibilities:
- Own DAKboard's marketing strategy end to end: plan, build, run, and measure it channel by channel
- Assess current marketing channels and prioritize opportunities for impact
- Take full ownership of at least one marketing channel, build it properly, and automate suitable processes
- Build and automate email, landing pages, conversion rate optimization, performance marketing, social, retargeting, partnerships/affiliates, and SEO content channels
- Manage and quality-check part-time contractors across marketing channels
- Set up, manage, and scale AI agents and tools for research, content, analysis, and automation
- Partner closely with DAKboard's CEO on priorities, budget, and testing new channels
- Create marketing content that resonates with busy US families and parents
- Work with saas.group's central marketing specialists, contractors, and AI agents; the role has no direct reports
Requirements:
- Senior marketing experience owning marketing end to end
- Experience building and running marketing channels, including email, landing pages and CRO, performance marketing, social, retargeting, partnerships, and SEO content
- Experience managing and quality-checking part-time contractors, agencies, or AI agents
- Daily use of AI tools and agents for research, content, and analysis, with real examples
- Experience marketing a B2C SaaS or subscription product, ideally across more than one channel
- Ability to learn and apply new approaches quickly
- Native-level American English with a natural understanding of US consumers
- Ability to complete a short practical exercise with AI tools during the interview process
- Hardware or e-commerce experience is helpful but not required
- Experience with email marketing at scale, CRO/landing page optimization, Google Ads, retargeting, partner/reseller/affiliate program management, smart-home, consumer electronics, or family-tech products is nice to have
Benefits:
- 100% remote work
- Ultimate flexibility
- Freedom and autonomy in a high-trust team
- Minimum bureaucracy and efficient, sustainable momentum
- Flexible time off
- Access to saas.group's network of entrepreneurial SaaS professionals for idea, knowledge, learning, and expertise exchange
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