Senior Marketing Manager
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Job Description
Senior Marketing Manager leading B2B marketing strategies for a healthcare-focused client. Managing demand generation and recruitment marketing efforts while mentoring a team of professionals.
Responsibilities:
- Develop and execute integrated B2B marketing strategies aligned with company growth goals
- Build and optimize scalable multi-channel lead generation programs
- Drive pipeline growth through paid media, webinars, email marketing, content marketing, SEO, and funnel optimization
- Support the sales team with strategic campaign planning and lead nurturing initiatives
- Create and manage marketing collateral for webinars, events, and campaigns
- Continuously improve campaign performance and conversion rates across the customer journey
- Oversee recruitment marketing campaigns focused on attracting top talent across Latin America
- Improve candidate acquisition funnels and campaign performance
- Strengthen employer branding initiatives
- Partner with recruiting and operations teams to support hiring goals
- Lead, mentor, and develop a team of 5 direct reports
- Manage timelines, priorities, and cross-functional collaboration
- Foster a collaborative, high-performance team culture
- Track, analyze, and report on key marketing metrics and campaign performance
- Use data and insights to optimize budget allocation and channel performance
- Improve marketing reporting systems and operational processes
- Ensure strong alignment between marketing efforts and business growth objectives
Requirements:
- 5+ years of experience in B2B marketing, with experience managing marketing functions or teams
- Strong experience in demand generation and pipeline growth
- Hands-on experience with HubSpot (required)
- Experience managing digital marketing channels including:
- Google Ads
- LinkedIn Ads
- Meta Ads
- Email marketing campaigns
- Webinar campaigns
- Strong analytical and performance optimization skills
- Excellent project management and organizational abilities
- Experience working with U.S.-based companies or clients
- Excellent written and verbal English communication skills
- Ability to manage multiple priorities in a fast-paced environment
- **Preferred Qualifications**
- Healthcare industry marketing experience
- Experience marketing to healthcare providers, clinics, or healthcare operations teams
- Recruitment marketing experience
- Experience working with remote or distributed teams
- Revenue Operations or funnel optimization experience
Benefits:
- Compensation: $4,500 USD/month (flexible for exceptional candidates)
- Full-time remote position
- Working hours aligned with EST/CST business hours
- Independent contractor position
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