Senior Marketing Manager – Retail, Brand Campaigns
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Job Description
Senior Marketing Manager leading integrated marketing campaigns for a health-conscious brand. Focused on driving DTC sales and in-store retail growth through innovative marketing strategies.
Responsibilities:
- Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity
- Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels
- Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community
- Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers
- Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions
- Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion
- Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans
- Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes)
- Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices
- Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI
- Manage external agencies and partners across retail media, influencer, and creative execution
- Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution
Requirements:
- 6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands
- Proven track record of leading campaigns that drive measurable Brand, DTC and Retail impact (DTC traffic, social mentions, retail velocity)
- Deep experience with retail media networks and platforms (e.g., Amazon Ads, Instacart Ads, Walmart Connect, Kroger Precision Marketing)
- Strong background in shopper marketing and retail activation strategies
- Experience managing influencer and content creator campaigns with clear business outcomes
- Ability to operate both strategically and tactically in a fast-paced, high-growth environment
- Excellent cross-functional leadership and stakeholder management skills
- Strong analytical capabilities with experience translating data into actionable insights
- Experience in natural, organic, or plant-based food and beverage categories
- Familiarity with both natural and conventional grocery retail channels
- Experience working within a DTC subscription sales environment
- Experience working closely with sales teams managing key retail accounts
- Existing relationships with retail media partners, agencies, or key platforms
Benefits:
- Permanent Contract
- Private health insurance, company pays 100% premium for employee
- 25 days of paid time off per year
- A casual, dynamic, ambitious, and fun work environment
- Free nutrition consults
- Steep discount on kencko products
- Be part of a B-Corp team that is shaking-up the nutrition industry for the better
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