Senior Marketing Manager
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Job Description
Senior Marketing Manager defining and executing marketing strategy for YipitData's investor business. Driving awareness, engagement, and revenue growth through demand generation and customer marketing.
Responsibilities:
- Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives and revenue targets.
- Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion.
- Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities and strategic initiatives.
- Take ownership of key projects from concept through execution, ensuring alignment across stakeholders and timely delivery.
- Drive marketing initiatives independently while maintaining strong cross-functional communication and stakeholder alignment.
- Develop and manage multi-channel demand generation programs across email, webinars, events, paid media, content marketing, partnerships, and digital campaigns.
- Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates.
- Partner with Revenue teams to continuously improve lead management processes, scoring, routing, and funnel performance.
- Own campaign planning, execution, and performance analysis across the full customer journey.
- Lead go-to-market planning and execution for new datasets, products, features, and coverage launches.
- Develop messaging, positioning, and value propositions that clearly communicate YipitData's differentiation and resonate with investor audiences.
- Create campaign assets, customer communications, and launch plans to support successful product adoption and revenue growth.
- Partner closely with Product teams to understand customer needs, market trends, and competitive dynamics.
- Develop programs that drive customer engagement, retention, product adoption, and expansion opportunities.
- Partner with Client Strategy to support renewal and upsell initiatives through targeted marketing campaigns and communications.
- Identify opportunities to strengthen customer relationships through events, content, thought leadership, and customer communications.
- Establish clear KPIs and reporting frameworks to measure marketing performance and business impact.
- Own marketing reporting and dashboarding across Salesforce, Marketo, and other systems to provide visibility into funnel performance, pipeline generation, and revenue impact.
- Analyze campaign performance, conversion data, pipeline contribution, and ROI to guide strategic decision-making.
- Build compelling narratives around marketing performance and communicate insights to leadership and cross-functional stakeholders.
- Continuously test, learn, and optimize marketing programs using data-driven insights.
- Partner closely with Sales, Client Strategy, Product, Revenue Operations, and Executive Leadership to ensure alignment on business objectives and go-to-market priorities.
- Collaborate with Corporate and SpendHound marketing teams to share best practices, leverage common tools and channels, and drive operational excellence.
- Serve as a trusted advisor and connector across teams, ensuring clear communication and strong stakeholder alignment.
- Help define the future structure of the Investor marketing function.
- Participate in hiring, onboarding, and mentoring future marketing team members as the organization grows.
Requirements:
- 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field.
- Successfully planned and executed multi-channel marketing programs that deliver measurable business results.
- Comfortable owning marketing strategy and working independently with a high degree of autonomy.
- Strong analytically, with experience measuring performance, sharing results, and turning data into clear, actionable insights.
- Hands-on experience with tools like Salesforce, Marketo, ON24, Asana, and similar marketing platforms.
- Understand marketing operations, including lead lifecycle management, campaign reporting, and attribution.
- Highly organized, with strong project management skills and the ability to manage multiple priorities simultaneously.
- Clear and effective communication skills, both in writing and conversation.
- Partnered closely with Sales, Product, Client Strategy, and Revenue Operations teams.
- Ability to move comfortably between big-picture thinking and detailed execution.
- Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus.
- People management experience is a plus, but not required.
Benefits:
- Flexible work hours
- Unlimited vacation
- Generous 401K match
- Parental leave
- Team events
- Wellness and work-from-home budget
- Learning reimbursement
- Equity
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