Senior Marketing Manager
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Job Description
Senior Marketing Manager driving email, event, social, and sales campaigns for Endpoints News, a global biopharma media company. Managing execution, analytics, and audience growth remotely.
Responsibilities:
- Own end-to-end marketing campaigns across virtual and hybrid events, from planning through post-event reporting
- Manage cross-team coordination, list pulls, copywriting and assembly, scheduling, QA, deployment, and performance reporting
- Coordinate with Events on asset needs, deadlines, and registration goals; identify risks and keep campaigns on track
- Track event registration performance and compile actionable reports
- Support promotional strategy for flagship events, including E11 and the annual Top 100 recognition program
- Produce and maintain sales collateral, media kits, sponsorship one-pagers, and event sales kits
- Build new sales and client-facing materials as needed
- Partner with Sales on time-sensitive requests
- Build and deploy segmented email campaigns for acquisition and lifecycle marketing across free, paid, and enterprise subscription tiers
- Maintain audience lists and segmentation infrastructure
- Support A/B testing, including setup, tracking, data capture, and result summaries
- Manage daily social media, paid promotions, and other audience-growth tactics
- Collaborate with Sales, Events, Editorial, Client Success, and Marketing
Requirements:
- 4–6 years of experience in B2B or B2C marketing
- Hands-on campaign execution experience
- Preference for B2B event marketing experience
- Demonstrated proficiency with email marketing platforms; Campaign Monitor strongly preferred
- Working knowledge of GA4 and ability to interpret and analyze campaign data
- Strong project management and organizational skills; experience with Notion, Asana, or similar tools
- Excellent written communication skills
- Strong eye for visual appeal in client and sales enablement materials
- Ability to manage multiple workflows simultaneously in a fast-paced, remote environment
- Highly responsive communication and ability to manage a high volume of projects
- High proficiency with Google Slides
- Preferred: experience in subscription-based media, publishing, or B2B SaaS
- Preferred: experience with biopharma or life sciences
- Preferred: exposure to sales enablement, advertising operations, or client-facing marketing support
- Experience and enthusiasm for using AI tools for campaign analysis, copy development, or list management
Benefits:
- Work from anywhere
- Positive, supportive, and collaborative work culture
- Annual bonus potential
- Generous annual PTO
- 12 company holidays and 2 floating holidays
- Medical insurance; employer pays 70% of premiums for employee, spouse, and/or dependents
- Fully-paid dental and vision insurance
- Short-term and long-term disability insurance
- $50,000 basic life and AD&D insurance
- Employee Assistance Program
- Additional life, hospital, critical illness, and accident insurance through Guardian
- MDLIVE access to doctors, mental health professionals, nutritionists, and dermatologists
- Fully-paid primary or secondary caregiver leave
- Paid volunteer days
- 401(k) match: 100% of the first 3% contributed, followed by 50% of the next 2%
- Laptop, monitor, and additional equipment provided
- $75 monthly work-from-home stipend
- $500 annual home office stipend
- Benefits Marketplace discounts, including insurance, family planning and support, behavioral health, wellness, pet insurance, and financial wellness
- Discounted MetLife Legal plan
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