Senior Marketing Manager, Web3
Posted 13hrs ago
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Job Description
Senior Marketing Manager at Trust Wallet developing marketing strategies and leading campaigns for Web3. Engaging with crypto communities and overseeing product marketing initiatives.
Responsibilities:
- Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles
- Lead end-to-end campaign execution across Web3-native channels and performance channels
- Define positioning and messaging for new product features and market segments in partnership with Product and BD
- Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs
- Own budget allocation across channels with a relentless focus on efficiency and ROI
- Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts
- Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem
- Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives
- Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
- Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users
Requirements:
- 5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
- Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact
- Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly
- You *are* the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it
- Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)
- Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers
- Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
- Bilingual in English and Mandarin.
Benefits:
- Excellent learning and career development opportunities.
- Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.
- Tackle fast-paced, challenging and unique projects.
- Work in a truly global organization, with international teams and a flat organizational structure.
- Work fully remotely with flexible working hours.
- Enjoy competitive salary and benefits.
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