Senior Media Buyer – CTV/OTT
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Job Description
Senior Media Buyer launching FAST/OTT campaigns and optimizing local and national TV advertising. Driving direct-response performance through negotiation, attribution, and ROI-focused execution.
Responsibilities:
- Develop and execute a comprehensive strategy for launching the brand on FAST (Free Ad-Supported Streaming TV) channels
- Audit the performance of the current TV network mix and provide actionable recommendations for immediate optimization
- Plan, buy, and optimize local and national TV, including broadcast, cable, and syndicated inventory
- Execute OTT/CTV/streaming buys across DSPs and direct publisher relationships
- Monitor and optimize campaigns daily based on response, CPL, CPC, and ROI
- Identify underperforming inventory and pivot strategy in real time
- Negotiate rates, added value, and premium placements with stations, networks, and streaming inventory providers
- Direct and manage administrative support for trafficking, reporting, pacing tracking, clearance verification, and delivery monitoring
- Partner with internal creative and analytics teams to refine messaging, track attribution, and improve campaign performance
Requirements:
- 5+ years of hands-on local and national TV media buying experience
- Proven expertise in OTT/CTV/streaming acquisition
- Direct experience in legal advertising, including SSD, PI, Mass Tort, MVA, or similar high-intent sectors
- Data-driven mindset focused on response metrics
- Strong track record of direct negotiations with stations and vendors
- Ability to move quickly and remain accountable for delivery
- Experience directing or managing media support staff
- Heavy experience in DRTV or high-frequency/low-cost inventory buying
- In-depth knowledge of TV/streaming attribution methodologies, including call tracking, view-through, and matched-market testing
- Advanced Excel/dashboard reporting capabilities
- Bachelor's Degree in Marketing, Advertising, or related field preferred
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