Senior Media Buyer
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Job Description
Senior Media Buyer managing paid acquisition campaigns across major ad platforms for an international iGaming and digital entertainment marketing company. Optimising budgets, audiences and creatives across multiple markets.
Responsibilities:
- Plan, launch and manage paid media campaigns across Meta, Google, TikTok, Snapchat and other relevant channels
- Monitor and optimise campaigns based on CPA, ROI, conversion rates, player value and other key performance metrics
- Analyse campaign and player data to identify opportunities for scaling and improving performance
- Test creatives, audiences, landing pages and campaign structures to maximise acquisition efficiency
- Manage and scale advertising budgets while maintaining strong ROI
- Work closely with creative, analytics and acquisition teams to develop and improve campaigns
- Stay up to date with platform developments, industry trends and advertising policies
- Support the expansion of campaigns across different markets and verticals
Requirements:
- 3+ years of hands-on experience in Media Buying / Paid Acquisition
- Strong experience with Meta and/or Google Ads; experience with TikTok, Snapchat or programmatic platforms is a plus
- Previous experience within iGaming, gambling, betting, social casino, sweepstakes or another performance-driven vertical is highly desirable
- Strong understanding of performance marketing metrics and campaign optimisation
- Comfortable working with large budgets and data-driven decision making
- Highly analytical, commercially focused and proactive
- Strong English communication skills
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