Senior Media Buyer
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Job Description
Senior Media Buyer managing and scaling paid media campaigns across multiple platforms for a men's health brand. Collaborating with Growth and Creative teams to optimize performance and drive growth.
Responsibilities:
- Plan, launch, and optimize paid media campaigns across Meta, Google, YouTube, and emerging channels focused on profitable scale
- Manage daily pacing, budget allocation, CAC targets, MER health, and KPI reporting
- Develop and execute structured testing roadmaps across audiences, bidding strategies, creative, landing pages, and funnels
- Partner closely with Creative to brief high-performing concepts, provide iterative performance feedback, and guide content direction with data-backed insights
- Monitor platform trends, identify new growth opportunities, and proactively address performance fluctuations
- Analyze campaign performance and attribution data to identify opportunities for optimization and scale
- Maintain reporting dashboards, campaign documentation, and weekly performance summaries for leadership
Requirements:
- 3+ years of hands-on media buying experience within high-growth DTC environments
- Strong expertise across Meta and Google Ads, with proven experience managing and scaling significant advertising budgets
- Deep understanding of attribution, CAC, MER, ROAS, and full-funnel performance strategy
- Experience partnering closely with Creative teams to drive performance through testing, iteration, and performance feedback
- Strong analytical mindset with the ability to interpret data, identify insights, and make fast optimization decisions
- Highly organized and execution-oriented with the ability to manage multiple campaigns and priorities simultaneously
- Comfortable working independently and cross-functionally in a fast-paced remote team
Benefits:
- Life at Mars Men
- Competitive Compensation – We offer a strong salary and benefits package, tailored to attract top talent
- Remote Work Environment – Our team is remote, offering full flexibility to work from home
- Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
- Time Off – 15 PTO days per year (prorated), 9 company holidays, plus your birthday off
- Parental Leave – Generous paid parental leave for growing families
- Health Benefits – 100% premium coverage for health, dental, and vision plans, with 25% coverage for dependents
- 401(k) – Company-sponsored plan with a 2% match through Guideline (elective participation)
- $200 Annual Superpower Membership
- Growth & Development – We invest in your professional development with ongoing learning opportunities
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