Senior Media Operations Manager
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Job Description
Media Operations Senior Manager leading Navient’s marketing technology, data, and ad operations. Enabling compliant, measurable student-loan acquisition and lifecycle marketing.
Responsibilities:
- Lead technology, data, and operational capabilities supporting marketing execution and measurement
- Own the marketing technology roadmap and ecosystem across Partnerships, Email, SMS, Paid Digital Channels, Direct Mail, and future channels
- Serve as primary owner of the enterprise ESP, Braze, including data inflows/outflows, Segment CDP integration, and unsubscribe governance
- Lead end-to-end Ad Operations, including event passback to paid ad platforms and tracking pixel configuration
- Develop audience frameworks and activation strategies across channels
- Evaluate platforms and integrations and improve marketing efficiency, measurement, personalization, and automation
- Maintain governance and documentation for marketing technology systems and processes
- Own digital event tracking architecture and implementation, including UTM parameters and marketing tags
- Ensure accurate collection of customer, campaign, and conversion data
- Support reporting, attribution, experimentation, and forecasting initiatives
- Establish tracking monitoring and validation processes
- Manage integrations among advertising platforms, analytics tools such as Amplitude, and Segment
- Partner with Engineering and Product to define requirements and priorities
- Support platform migrations, technology implementations, and system enhancements
- Coordinate vendor relationships and technical support escalations
- Support campaign execution through marketing automation and audience management platforms
- Enable lifecycle marketing through segmentation and data activation
- Develop scalable workflows and automation
- Ensure technology supports acquisition, lifecycle, retention, and partner marketing programs
- Align marketing technology practices with privacy, legal, compliance, and security requirements
- Partner with Legal, Compliance, and Information Security on implementation reviews and risk assessments
- Support audit and business continuity requirements
- Develop quality assurance processes for tag management, UTM parameters, and technology deployments
- Lead investigation and resolution of tracking, attribution, and platform incidents
- Establish post-implementation testing and monitoring standards
- Document root cause analyses and preventative action plans
Requirements:
- Bachelor's Degree
- 5+ years of experience governing enterprise ESPs and CDPs, managing data inflows and outflows, and maintaining data hygiene
- 2+ years of hands-on experience owning Ad Operations execution, including pixel configurations, server-side tracking, and targeting parameters across Search, Social, Display, OTT, and other channels
- Exposure to AI/ML-driven marketing tools and personalization engines
- Experience in financial services, fintech, or regulated environments in a marketing analytics, marketing channel management, or ad operations role
- Familiarity with modern data stack tools such as Snowflake, dbt, Looker, Hex, and Segment
- Vendor management and MarTech roadmap ownership experience
- Advanced reporting using BI tools such as Looker and Hex
- Preferred: Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration
- Preferred: Experience in highly regulated fields such as financial services operating under limited targeting constraints
Benefits:
- Paid time off accruing from Day 1
- My Day
- Paid company holidays
- Medical, dental, and vision coverage for eligible employees and dependents
- Health advocacy support
- 401(k) plan with employer match
- Company-paid basic life insurance
- Short- and long-term disability coverage
- Employee Assistance Program (EAP)
- Wellbeing resources, including digital health and chronic-condition support
- Family planning resources
- Pet insurance
- Learning, development, and career growth opportunities
- Tuition reimbursement
- E-learning platform
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