Senior Performance Media Buyer – Meta Focus
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Performance Media Buyer at First Media managing Meta advertising campaigns. Collaborating with creative teams to drive growth and optimize performance for U.S. and international accounts.
Responsibilities:
- Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels.
- Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals.
- Manage and optimize substantial monthly advertising budgets across multiple accounts.
- Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives.
- Partner closely with creative strategists, designers, and content teams to develop high-performing ad concepts and creative testing roadmaps.
- Identify growth opportunities and build scalable media strategies that support client and business objectives.
- Lead structured testing initiatives across audiences, creative, bidding strategies, placements, landing pages, and funnel experiences.
- Monitor campaign performance daily and make data-driven optimizations to improve efficiency and scale.
- Analyze performance trends to identify actionable opportunities and risks.
- Work closely with internal development and data teams to build and test tools that improve campaign performance and operational efficiency.
- Proactively identify new growth opportunities, platform features, and testing methodologies that can improve account performance.
- Utilize Meta Ads Manager and reporting tools to evaluate campaign performance and identify growth opportunities.
- Deliver clear, actionable reporting and strategic recommendations to internal stakeholders and client-facing teams.
- Translate complex performance data into meaningful insights and next steps.
- Support and contribute to broader paid media initiatives across additional channels.
- Share platform-specific learnings and identify opportunities to scale successful strategies across channels.
- Stay current on platform updates, industry trends, and emerging advertising opportunities.
Requirements:
- 5+ years of hands-on paid media buying experience, with deep expertise in Meta advertising.
- Proven track record of managing and scaling high-spend performance marketing accounts while achieving aggressive growth targets.
- Extensive experience with campaign optimization, creative testing, audience strategy, and account scaling.
- Strong understanding of key performance marketing metrics, including CPA, ROAS, CTR, CVR, CAC, LTV, MER, and funnel performance.
- Demonstrated success launching new campaigns, growing accounts, and driving sustainable performance improvements.
- Experience working closely with creative teams to develop and iterate winning ad concepts.
- Experience managing campaigns across both U.S. and international markets.
- Strong analytical and problem-solving skills with the ability to make decisions using data.
- Excellent communication and stakeholder management skills.
- Self-motivated, highly accountable, and energized by achieving ambitious growth goals.
- US-based and able to work primarily within Eastern Time Zone business hours.
- Availability to work a 5-day schedule, including one weekend day (e.g., Sunday–Thursday or Tuesday–Saturday).
Benefits:
- top-shelf medical
- dental
- vision
- unlimited PTO
- 401K with match
Similar Jobs
Email & SMS Marketing Manager
Email & SMS Marketing Manager at Valatam driving retention marketing programs. Autonomous role requiring strategy, execution, and performance analysis of campaigns.
Senior Media Buyer – B2B Software
Senior Media Buyer managing Meta advertising campaigns for automotive detailing businesses. Driving lead generation results with a focus on performance optimization and client communication.
Temporary Marketing Coordinator
Email Marketing Coordinator managing email campaigns for The Other Art Fair under Saatchi Art Group. Engaging art audiences through strategic marketing initiatives and collaboration with the marketing team.
Industry Marketing Manager
Industry Marketing Manager managing Seeq’s industry strategy and go-to-market plans. Partnering with teams to ensure industry priorities translate into impactful campaigns and content.
Marketing Strategy Intern, Fall 2026
Marketing Strategy Intern supporting Active Minds' mission of changing the culture around mental health through strategic marketing initiatives. Collaborating with the Marketing team to analyze metrics and drive impactful campaigns.
Campaign Marketing Specialist
Marketing campaign specialist at Veeam Software driving demand for SaaS products through global marketing programs. Managing tactics including digital advertising, PPC, SEO, and email marketing.
Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions
Senior Director leading US healthcare professional marketing strategy for Obesity at Amgen. Overseeing personal promotion, omnichannel engagement, and team management for marketing efforts.
Senior Marketing Manager
Senior Marketing Manager leading marketing strategies for AIBC in cryptocurrency and tech innovation fields. Responsible for executing campaigns and building strategic partnerships to enhance brand visibility.
Supervisor de Trade Marketing
Supervisor de Trade Marketing driving category growth by analyzing market potentials and collaborating with key customers in Venezuela. Leading Category Management projects and supporting sales teams with actionable strategies.
Global Marketing Communication Manager
Global Marketing Communications Manager at Solventum developing healthcare marketing strategies and coordinating global agency partnerships. Focused on impactful communication and brand integrity in healthcare.
Director, Market Access Marketing
Director of Market Access Marketing overseeing strategy and resources for Market Access. Leading efforts to optimize product positioning and patient access across key markets with a focus on diverse collaboration.
International Omnichannel Marketing Specialist
International Omnichannel Marketing Specialist leading marketing initiatives for Pelvic Health business. Supporting integrated campaigns across digital and non-digital channels with global collaboration.
Customer Marketing Manager
Customer Marketing Manager at Gaggle managing customer programs to drive retention and expansion revenue. Developing campaigns, content, and community strategies while collaborating with cross-functional teams.
Senior Regional & Partner Marketing Manager
Looking for an entrepreneurial marketing leader managing field and partner marketing in LATAM. Own the regional strategy building marketing programs and partnerships.
Senior Media Buyer
Senior Media Buyer managing and optimizing digital marketing campaigns for Taager's growth in Tunisia. Collaborating with cross-functional teams while analyzing performance metrics.
Creative Marketing Specialist – RnD
Creative Marketing Specialist for Headway Inc., innovating marketing strategies and engaging in data-driven user research. Collaborate across a cross-functional team to drive impactful educational products.
Marketing Representative – Healthcare
Medical Marketing & Patient Coordination Specialist facilitating patient scheduling and coordinating with attorneys for a medical practice. Requires prior medical office experience and strong communication skills.
Marketing Coordinator – Campaigns, Performance
Marketing Coordinator executing digital marketing campaigns for TECHNATION's Career Ready Program. Aiming to increase visibility, engagement, and participation through targeted initiatives.
Coordinateur(trice) Ventes et Marketing
Lead sales and marketing coordination at Unicorne, enhancing cloud project delivery. Integrating HubSpot management and driving client relations in a remote setting.
Senior Manager, Global Marketing – Tuberculosis & Infectious Disease
Senior Manager leading global marketing strategies for Tuberculosis and Infectious Diseases. Overseeing product launches and integrated campaigns in diverse global markets.