Senior Product Manager – Growth Marketing Enablement
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Job Description
Senior Product Manager connecting marketing and product at Kraken, a global crypto trading platform. Building acquisition, lifecycle messaging and referral experiences to drive consumer growth.
Responsibilities:
- Own the connective tissue between marketing and product at Kraken Consumer
- Build the marketing product roadmap, intake model and collaboration standards from the ground up
- Shape acquisition funnel improvements and compound conversion gains
- Unlock acquisition channels including paid social, search, affiliates and offline campaigns
- Shape mobile acquisition through in-product social, creator partnerships, community and friend-referral mechanics
- Own user acquisition and reactivation across the lifecycle
- Design and launch campaign experiences from push, email, social and paid channels
- Improve lifecycle messaging for push and email
- Own incentives for new and returning users
- Run experiments to identify and close funnel gaps
- Improve landing page and search performance and make paid and offline channels measurable
- Partner with marketing, design, engineering and data as the single point of ownership for growth enablement
- Define and report acquisition and reactivation metrics
Requirements:
- More than 5 years working as a Product Manager
- More than 2 years working within Growth marketing
- Experience owning a marketing product roadmap end to end
- Ability to design and launch tailored campaign experiences across in-app and web journeys
- Ability to improve lifecycle messaging through push and email
- Experience owning incentives including offers, referral mechanics, recurring deposits and earn-led campaigns
- Ability to apply user psychology and UX thinking to optimize conversion funnels
- Experience improving landing page and search performance
- Ability to partner with marketing, design, engineering and data teams
- Ability to define and report acquisition and reactivation metrics
- Candidates may be asked to complete job-related skills or work-style assessments
Benefits:
- Kraken product dogfooding is a requirement once employees join
- Equal opportunity employer committed to a diverse and non-discriminatory workplace
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