Senior Product Marketing Manager – APILayer
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Product Marketing Manager at Idera creating high-quality developer-focused content for APIs. Collaborating across product, sales, and marketing to optimize developer engagement.
Responsibilities:
- Own positioning and messaging for our API products, grounded in a real understanding of the technical capabilities and how developers evaluate them.
- Plan and execute product launches and feature announcements, from technical narrative to go-to-market assets.
- Write high-quality, developer-facing content: landing pages, launch posts, comparison pages, email sequences, in-product copy, and sales enablement materials.
- Partner with product and engineering to develop deep product knowledge. You should be comfortable reading docs, testing the API yourself, and asking sharp technical questions.
- Collaborate with the docs/DX team to improve the developer journey: onboarding flows, quickstarts, and the overall experience of evaluating and adopting the API.
- Conduct win/loss analysis, customer interviews, and competitive research to sharpen messaging and inform roadmap conversations.
- Define and track the metrics that matter for product marketing: activation, adoption, and content performance.
- Act as the developer's internal voice and the product's external voice.
Requirements:
- 5+ years in product marketing, developer marketing, or a closely related role, ideally at a company selling to developers.
- A technical or highly technical background (prior experience as a developer, solutions engineer, technical writer, or similar is strongly preferred. You should be able to read code and hold your own in a technical conversation).
- Exceptional writing skills. You can turn complex technical concepts into clear, compelling, jargon-free content, and you genuinely enjoy the craft of writing.
- A strong sense of UX and content design: you think about how information is structured and consumed, not just what it says.
- Native or near-native English fluency and excellent verbal communication skills.
- A proactive, self-directed attitude. You spot opportunities, propose solutions, and move projects forward without needing detailed direction.
- Comfort working independently with minimal supervision, while staying aligned with team goals and priorities.
- Strong cross-functional collaboration skills, especially with engineering and product teams.
Benefits:
- Flexible work arrangements
Similar Jobs
GTM Growth Lead
GTM Growth Lead at Kohort, an ML-powered analytics platform, focusing on building top-of-funnel marketing strategies. Collaborating closely with sales to enhance growth using data-driven approaches and AI tools.
B2B GTM, Growth Marketer
B2B GTM and Growth Marketer with AI-first focus in a global remote team. Driving growth through innovative go-to-market strategies and direct access to business leaders.
Senior HR Business Partner, GTM
Senior HR Business Partner supporting GTM leaders at Horizon3.ai. Driving organizational design and talent management for a high-growth cybersecurity company.
Product & GTM Manager
Product & GTM Manager responsible for strategy and execution for North American solutions portfolio at Coface. Leading product development and go-to-market initiatives through collaboration across teams.
Senior GTM Business Architecture Manager
Senior Manager of GTM Business Architecture overseeing Twilio's revenue process scaling. Translate commercial strategies into actionable business blueprints with a strong focus on collaboration.
Sales Associate
Sales Development Representative at Wing Assistant generating sales opportunities for AI-enabled workforce solutions. Ideal for someone eager to learn and grow in a high-energy sales role.
GTM Sales
Sales Development Representative at Wing Assistant generating qualified meetings, supporting global workforce solutions. Engaging prospective customers to fill the sales pipeline with qualified opportunities.
GTM Associate
Sales Development Representative at Wing Assistant focusing on generating qualified opportunities for a growing AI-enabled workforce solutions provider. Ideal for someone early in their sales career.
VP, Product Marketing – Field Enablement
VP, Product Marketing at Swoop driving commercialization strategies and portfolio narratives in healthcare marketing. Leading strategic initiatives that empower sales and partnerships for growth.
Product Marketing Manager – Retail
Product Marketing Manager at Crisp shaping market product understanding. Equipping sales team and leading plans for product launches in the retail market.
Senior Product Marketing Manager, Core Platform
Senior Product Marketing Manager at Jane managing core platform messaging for a healthcare SaaS. Leading integrated campaigns and collaborating with cross-functional teams for practitioner engagement.
Senior Director, GTM AI Operations
Senior Director leading transformation of GTM processes and systems using AI at Alteryx. Collaborating with teams to enhance productivity and optimize customer engagements.
Senior Product Marketing Manager
Senior Product Marketing Manager responsible for developing market strategies and product positioning for sustainability solutions at Workiva. Collaborating with cross-functional teams to drive awareness and customer value.
Product Marketing Coordinator, Inbound
Product Marketing Coordinator for Momentive Software leading competitive intelligence and client research initiatives. Collaborating cross-functionally to ensure insights inform product strategies and marketing efforts.
Alliances Director – GTM/SI
Alliances Director driving partner initiatives for Blue Yonder's global systems integrators. Focus on pipeline growth and collaborative go-to-market strategies to enhance sales outcomes.
Director – GTM Transformation
Director overseeing GTM transformation initiatives at Argano, a global specialist consultancy focused on business operations. Driving program coordination and delivery across sales, marketing, and account growth.
Go To Market Director, Automotive
Industry Advisor Director at Salesforce focusing on automotive industry growth and strategic partnerships. Collaborating with customers and internal teams to drive innovation and transformation in automotive sector.
Product Marketing Manager
Product Marketing Manager at inquirED, owning product marketing for launches and messaging frameworks for educational products. Partnering with cross-functional teams to enhance product understanding and market strategies.
Associate Product Marketing Manager
Associate Product Marketing Manager at inquirED crafting marketing stories for education curriculum products. Collaborating with educators and tracking market needs while handling various marketing tasks.
Director, GTM Data Governance, Strategy
Director of GTM Data Governance & Strategy for Samsara managing Sales data integrity and usage. Leading initiatives to enhance data quality and drive business impact.