Senior Product Marketing Manager, Core Platform

Posted 3ds ago

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Job Description

Senior Product Marketing Manager at Jane managing core platform messaging for a healthcare SaaS. Leading integrated campaigns and collaborating with cross-functional teams for practitioner engagement.

Responsibilities:

  • Own Jane's core platform positioning and messaging architecture.
  • Lead our claims strategy.
  • Be a key GTM partner for Try Jane.
  • Empower our frontline teams.
  • Shape our integrated campaigns.
  • Partner on web strategy.

Requirements:

  • 5+ years in Product Marketing or a closely related role, with experience operating at the platform or brand level.
  • Demonstrated strength in customer backed positioning and messaging architecture.
  • Experience with PLG or product-led growth motions.
  • Comfort working on the website as a marketing channel in service of how a platform is positioned.
  • Strong enablement instincts.
  • Analytical enough to work with funnel and campaign data.
  • Experience in healthcare SaaS or a highly regulated vertical is a meaningful plus.
  • Comfortable building playbooks.

Benefits:

  • Comprehensive benefits package
  • Opportunities for professional development
  • Regular career development conversations with manager