Senior Product Marketing Manager, Core
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Job Description
Senior PMM managing go-to-market strategy for Pindrop's voice authentication solutions targeting large enterprise contact centers. Collaborating with sales, product, and demand generation teams to drive growth.
Responsibilities:
- Own product positioning, messaging, and competitive differentiation for Pindrop Passport (authentication), Pindrop Protect (fraud detection), and Fraud Assist (GenAI-powered fraud investigation) in the Core segment.
- Lead launches of new features and platform capabilities for Core buyers, building messaging, proof points, and enablement that translate complex AI and biometric technology into business outcomes.
- Build and maintain buyer persona documentation and competitive landscape for Core decision-makers: CISO, CTO, CIO, VP Contact Center Operations, and Head of Identity.
- Develop and maintain a full sales enablement suite for the Core FSI motion: battle cards, competitive playbooks, demo scripts, ROI models, technical deep-dives, and vertical-specific one-pagers.
- Write and edit marketing copy and content across the funnel — website pages, solution briefs, email sequences, blog posts, executive thought leadership, and event materials, maintaining Pindrop's evidence-led, AI-authority brand voice.
- Partner with the growth marketing team to develop messaging and content that fuels full-funnel pipeline programs and ecosystem and ABM plays with Sales and Partners.
- Lead competitive intelligence for the voice biometrics, IVR security, and contact center authentication market, including analysis of key competitors, emerging threats, and market positioning shifts.
- Build customer success stories and case studies for the Core products, quantifying outcomes in authentication accuracy, fraud reduction, handle time, and operational cost.
- Collaborate with the AR function to ensure Core product narrative is accurately reflected in Gartner and Forrester coverage, including Magic Quadrant and relevant market guides.
- Contribute research, proof points, and thought leadership angles to the quarterly Pindrop editorial plan.
- Lead Pindrop’s agile pod model for Core GTM motion.
Requirements:
- 5-8 years of B2B SaaS product marketing experience in contact center technology, cybersecurity, identity, authentication, or AI/ML security solutions.
- Direct GTM experience with enterprise contact center, IVR, CCaaS, or voice security solutions, with demonstrated pipeline and revenue impact.
- Proven track record building sales enablement programs and GTM content for technical, complex products sold into large enterprise accounts.
- Strong writing and editing skills across multiple formats: solution briefs, website copy, thought leadership, email, and executive presentations. A portfolio or writing samples are a plus.
- Strong communication skills: comfortable presenting to both technical teams and C-suite buyers.
- Experience working cross-functionally with Sales, Sales Engineering, Product, and Demand Generation.
- Background in FSI, insurance, or regulated enterprise environments as a marketer, buyer, or practitioner.
- Familiarity with CCaaS platforms like NICE, Five9, Genesys, Cisco, and how they shape the contact center security buying process.
- Experience with AI or ML product marketing in security, identity, or authentication.
- Knowledge of Zero Trust frameworks, SIEM, or enterprise security market trends relevant to contact center environments.
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