Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager owning go-to-market for Upbound’s AI inference infrastructure. Shaping enterprise messaging, launches, competitive strategy, and open-source-to-commercial positioning.
Responsibilities:
- Own go-to-market for Upbound’s AI inference work
- Define positioning and messaging for the AI inference portfolio, including message architecture, value framework, and proof for claims
- Develop competitive and market strategy for the AI inference and infrastructure landscape
- Lead end-to-end launches, from narrative and press through analyst briefings and sales enablement
- Develop enterprise buyer personas and journeys for CIOs, VPs of Engineering, VPs of AI, and platform teams
- Create sales enablement materials including sales plays, discovery questions, objection handling, cost and ROI models, and customer stories
- Provide input on pricing and packaging based on enterprise purchasing and budgeting
- Define the open-source-to-commercial path and differentiate the project and product narratives
- Serve as a named spokesperson by briefing analysts, preparing executives, and appearing on stages, podcasts, and in the community
Requirements:
- 8+ years in B2B enterprise software product marketing
- Meaningful experience with infrastructure, developer, or data platform products sold to technical buyers
- Enterprise go-to-market experience that closed real revenue
- Working knowledge of AI and inference, cloud infrastructure, modern software deployment and operations, and the Kubernetes ecosystem
- Experience marketing open-source and commercial products within the same organization
- Experience taking a new, technically ambitious product to market in an emerging category
- Ability to write and ship copy personally
- Comfort with speed and ambiguity
- Ability to build trust with engineers and senior sales leaders
- Customer-obsessed approach and ability to communicate with platform engineers, VPs of Engineering, and VPs of AI
- Familiarity with the Pragmatic Marketing discipline
Benefits:
- Usage-based models and a product-led company environment
- Opportunity to work with cutting-edge cloud technologies
- Opportunity to directly impact how revenue is generated and scaled
- Opportunity to build from the ground up and shape growth-driving systems and strategies
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