Senior Product Marketing Manager – Partners, Portfolio
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Job Description
Senior Product Marketing Manager at Illustrative Mathematics. Shaping understanding of educational resources through strategic marketing and collaboration with Product and Partnerships teams.
Responsibilities:
- Develop and maintain audience-specific positioning, messaging frameworks, and value propositions for IM’s direct offerings, open educational resources, professional learning services, and emerging products.
- Collaborate with Product and Partnerships teams to build and execute scalable go-to-market strategies and launch plans for new, evolving, and iterative digital and print offerings.
- Build and maintain messaging guidelines, partner enablement materials, and marketing toolkits that ensure consistent communication across IM and IM Certified partners.
- Serve as an embedded marketing liaison within Product and Partnerships planning processes, helping align market-facing strategy with broader organizational priorities and timelines.
- Analyze campaign performance, market feedback, audience behavior, and product usage insights to refine positioning, strengthen messaging, and inform future go-to-market decisions.
Requirements:
- Minimum of 7 years of progressive experience in product marketing, go-to-market strategy, partner marketing, solutions marketing, integrated marketing, or related fields.
- Demonstrated success building and executing GTM strategies, positioning frameworks, and launches for multi-tiered portfolios or complex partner ecosystems.
- Strong cross-functional collaboration skills with the ability to influence and align stakeholders without direct authority.
- Excellent communication and writing skills, including the ability to translate complex concepts into clear, compelling market-facing narratives.
- Experience using campaign data, audience insights, market signals, and product usage data to refine positioning and marketing strategy.
- Ability to work independently and manage multiple priorities with minimal supervision.
- Must reside in and be legally authorized to work in the USA.
Benefits:
- Fully remote work environment.
- Flexible work schedules within our Monday-Friday work week.
- Flexible paid time off.
- Closed for 10 company-recognized holidays, plus Winter Break.
- Competitive compensation and benefits package.
- Three medical insurance plans to choose from, plus dental and vision plans.
- Employer-paid Life & AD&D Insurance, and Voluntary Life & AD&D.
- Employer-paid short-term and long-term disability insurance.
- Voluntary accident, critical illness, and hospital indemnity insurance plans are available.
- 403(b) retirement plan with a matching employer contribution after 90 days of employment.
- Allowances for internet, phone, wellness, and professional development expenses.
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