Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at XBOW defining the value of autonomous security solutions. Engage deeply with technical stakeholders to communicate product capabilities effectively.
Responsibilities:
- Own technical product positioning and messaging for XBOW’s autonomous offensive security platform and key capabilities
- Develop and maintain technical narratives that clearly differentiate XBOW from legacy pentesting, scanners, and emerging AI security tools
- Continuously assess competitive landscape and develop associated counter-positioning to support sales enablement and associated artifacts (i.e, sales battle cards, competitive campaigns, etc.)
- Partner closely with Product and Security Research to deeply understand roadmap, vulnerability coverage, exploitation techniques, and AI learning systems
- Translate technical innovation into customer-facing artifacts: launch messaging, solution briefs, whitepapers, blogs, demos, and sales enablement
- Lead product launches from beta to GA, including messaging, packaging, pricing input, and cross-functional readiness
- Build technical enablement for Sales, Solutions Engineering, and Customer Success
- Develop and consistently evaluate pricing and packaging of XBOW offerings to market
- Work directly with customers to capture proof points, use cases, and real-world impact stories to develop ROI calculations and value measurements
- Support analyst relations and technical briefings with clear, defensible narratives
- Define success metrics for product marketing impact: customer adoption, pipeline influence, win/loss insights, and message resonance
Requirements:
- Degree in a technical field or equivalent hands-on experience
- Significant experience in product marketing, preferably in cybersecurity, developer tools, or infrastructure platforms
- Strong technical foundation in application security, vulnerability management, or offensive security concepts
- Ability to understand and explain AI/ML-driven systems in practical, security-relevant terms
- Proven experience translating complex technical products into clear positioning and messaging
- Deep curiosity—you want to know how things actually work under the hood
- Excellent written and verbal communication skills, from technical deep dives to executive-level narratives
- Experience working cross-functionally with Product, Engineering, Research, and Sales
- Data-driven mindset with the ability to incorporate customer insights and market feedback into strategy
- Hands-on background in penetration testing, security research, or AppSec tooling (advantageous)
- Experience marketing AI-native or autonomous security products (advantageous)
- Previous experience at high-growth security or DevOps companies (advantageous)
- Familiarity with vulnerability disclosure programs, bug bounties, or offensive security workflows (advantageous)
- Experience supporting analyst relations or technical press (advantageous)
Benefits:
- Competitive salary and equity package, making you a true owner of the company
- Shape the product marketing function and grow with the company as we define a new security category
- Tackle technically complex challenges and play a pivotal role in how AI transforms cybersecurity, alongside world-class researchers and builders
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