Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at Supplier.io leading GTM strategy and product positioning for innovative procurement solutions.
Responsibilities:
- Deeply understand buyer personas, market trends, and customer needs.
- Translate insights into recommendations that influence roadmap, messaging, and positioning.
- Build and maintain a repository of customer insights, use cases, and value drivers.
- Own and lead end-to-end GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness.
- Drive cross-functional coordination across Product, Sales, CS, and Marketing to ensure successful launch and adoption.
- Assess customer success and sales inputs to update the ICP based on high-value customers.
- Maintain strong project management discipline to drive timelines, manage dependencies, and deliver high-quality enablement resources.
- Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates.
- Ensure teams have the messaging, tools, and context needed to drive adoption of new features and updates.
- Create and drive differentiated product positioning that clearly communicates the value and business outcomes of our solutions.
- Develop, with the Marketing team, persuasive messaging frameworks for marketing campaigns, website content, sales collateral, and other promotional initiatives.
- Translate complex features into clear business outcomes for non-technical audiences.
- Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions.
- Create high impact internal training materials, including product guides, training decks, FAQs, buyer journeys, competitive feature comparisons, and messaging guides.
- Improve product knowledge through structured onboarding and ongoing enablement programs.
- Partner closely with Sales and customer-facing teams to ensure successful product adoption, consistent messaging, and field readiness.
- Own pricing and packaging strategy, including development, refinement, and rollout.
- Conduct competitive and market research to inform pricing decisions and positioning.
- Work with GTM Ops to operationalize pricing across tools.
- Develop internal guidance on pricing rationale, value drivers, objection handling, and deal structuring to support GTM teams.
- Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations.
Requirements:
- 7+ years in Product Marketing, Product Enablement, or related B2B SaaS roles.
- Experience owning, developing and executing GTM strategies, positioning, and messaging.
- Experience building training content, release communications, and enablement frameworks.
- Strong storytelling, communication, and presentation skills.
- Experience owning or materially supporting pricing and packaging strategies.
- Excellent project management and cross-functional leadership skills.
- Analytical mindset with the ability to translate insights into clear recommendations.
- Bonus: Experience in procurement, supplier data, supply chain, or AI-driven SaaS.
Benefits:
- No unsolicited resumes from recruitment/search firms
- Participation in E-Verify
- Equal Employment Opportunity employer
- Reasonable accommodation available for application or interview process
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