Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager responsible for positioning and marketing B2B SaaS products at ServiceTrade. Leading strategies and collaborating with cross-functional teams for customer engagement and market success.
Responsibilities:
- Develop clear, differentiated messaging and positioning that resonates with ServiceTrade’s core personas across fire protection and mechanical service.
- Validate and refine messaging through customer insights, testing, and collaboration with Sales and Product.
- Lead go-to-market planning and execution for new product releases and feature launches, including AI-powered capabilities.
- Build launch briefs, messaging guides, and cross-functional alignment plans that ensure successful adoption.
- Create high-impact GTM content such as pitch decks, product one-pagers, datasheets, videos, and demo narratives.
- Maintain competitive intelligence on key players, emerging technologies, and market dynamics.
- Develop and update competitive battlecards, positioning guidance, and insights for Sales and Product teams.
- Partner closely with Product Management to influence roadmap decisions using market, customer, and competitive insights.
- Support Sales with talk tracks, objection handling, and persona-aligned messaging that improve win rates.
- Craft compelling narratives for AI features, focusing on trust, value, and clear customer impact.
- Experiment with AI-enabled workflows to improve PMM efficiency, content creation, and GTM processes.
- Collaborate with Marketing, Sales, Customer Success, and RevOps to ensure consistent product storytelling across all touchpoints.
- Synthesize customer feedback, market signals, and product performance data into actionable recommendations.
- Serve as the internal expert on your assigned product areas—providing clarity, alignment, and momentum across teams.
- Other duties as necessary.
Requirements:
- 7+ years of B2B SaaS product marketing experience (or equivalent strategic marketing role)
- Proven success developing product messaging, positioning, and value propositions
- Strong project management and organizational skills
- Ability to translate complex technical concepts into clear, compelling narratives
- Experience with competitive intelligence, market analysis, and building competitive tools (battlecards, competitor briefs)
- Strong cross-functional collaboration skills; able to work closely with Product, Sales, Marketing, and Customer Success
- Excellent written and verbal communication skills; confident presenter and storyteller
- Analytical mindset with the ability to validate messaging, evaluate market signals, and make data-informed recommendations
- Curiosity about AI and how it can improve both product marketing workflows and customer experience
- Nice to have: Experience in commercial contracting, field service management, or software used by service technicians or operational teams.
Benefits:
- Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions
- Dental and Vision through Unum
- Flexible Spending Account and Dependant Care Account
- Company-paid Life insurance, STD and LTD
- Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
- 401(k) with up to 3% employer match and NO vesting period
- Flexible PTO policy
- 10 company holidays
- Parental Leave
- Paid Time Off for Volunteering
- Employee Reimbursement Program to use for well-being, technology and/or professional development
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