Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at Yellow Card leading go-to-market strategies for stablecoin and payments infrastructure products. Responsible for product messaging and customer engagement in emerging markets.
Responsibilities:
- Lead end-to-end GTM strategies for product launches
- Collaborate with product, marketing, sales, and other teams
- Track launch performance, customer engagement, and internal enablement metrics
- Create scalable playbooks and documentation for lifecycle product marketing
- Develop high-impact sales enablement materials
- Ensure consistent positioning and messaging across all marketing materials
- Run regular enablement sessions with sales and revenue teams
- Conduct customer interviews and win/loss analyses
- Stay up to date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
- Build and maintain competitive intelligence frameworks
Requirements:
- 5 - 8+ years in product marketing
- Exposure to crypto, stablecoin, digital assets, or payment infrastructure
- Marketing to institutional, enterprise, or financial services buyers
- Developing and executing GTM strategies for financial infrastructure products
- Understanding of the fintech and crypto competitive landscape.
- Excellent written and verbal communication skills
- Deep fluency in the B2B sales cycle
- Experience with competitive intelligence frameworks
- Collaborating cross-functionally with product, sales, marketing, customer success, and other teams
- Strong analytical mindset and attention to detail
- Familiarity with CRM/sales enablement tools, marketing analytics dashboards, and design collaboration tools
- Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or equivalent advanced qualification is an advantage, but not required.
Benefits:
- Flexible work arrangements
- Professional development opportunities
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