Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager managing product launches and market strategy for Shippo, a logistics technology solution. Collaborating across teams to drive product adoption and business outcomes globally.
Responsibilities:
- Owns the strategy and execution of how we bring our products to market and communicate our value to customers.
- Leads positioning and go-to-market efforts across Shippo's platform.
- Operates as a key strategic partner to Product, Sales, and GTM Marketing—driving alignment across teams and shaping how the market understands and engages with Shippo.
- Drives meaningful business outcomes—from product adoption and pipeline contribution to competitive differentiation and market perception.
- Collaborates with cross-functional teams to ensure new capabilities translate into measurable customer and business outcomes.
- Defines and tracks success metrics for product marketing initiatives, using adoption, engagement, and pipeline data to identify opportunities and inform strategy.
- Helps build the PMM function from the ground up: establish launch playbooks, research cadences, and enablement frameworks that scale as the team grows.
Requirements:
- 6–8+ years of product marketing experience in B2B SaaS or an adjacent complex-operations B2B category.
- Proven track record of independently owning and executing go-to-market strategy for complex, multi-audience products.
- Deep experience leading product launches and GTM initiatives end-to-end, with demonstrated impact on adoption, pipeline, or revenue outcomes.
- Experience leading customer research programs, competitive intelligence efforts, and translating market insight into strategic positioning and product direction.
- Exceptional written and verbal communication skills, including the ability to develop executive-level narratives, market presentations, and cross-functional alignment materials.
- Strong cross-functional leadership skills with demonstrated ability to influence without authority across Product, Growth, Sales, and senior stakeholders.
- Demonstrated ability to drive product adoption, activation, and feature usage at a strategic level—not just through individual campaigns but through cohesive, insight-driven programs.
- Comfort operating with high autonomy in a fast-moving, high-growth environment with multiple audiences and product surfaces.
- Experience marketing AI, automation, or agentic products is strongly preferred.
- Experience marketing developer or API products is a strong plus. Bonus Experience Direct experience in e-commerce, logistics, or shipping technology a plus.
Benefits:
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents).
- Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working hours
- One week-long company wide winter slow down
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.
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